Creating a Compelling Vision

Latrice Jones

Argosy University

Perspective in Change Leadership

10/15/2014

Compelling vision

A clear vision not only keeps your organization focused and motivated but also enables other organizations to fully engage and support you, ensuring your success. Effective communication creates an environment the gives a clear direction and sets the right way that leads to success. Compelling vision sets the organization direction towards success. It is very important to keep track of certain things that will motivate and assure team support and leads to success when building a new organization. There are few steps to be followed to build a compelling vision.

1. Assess what is happening around you - Conclude about stake holders, who belongs to this company and try make questionnaire and try to determine what they are expecting from the current organization and what and how and by when they need. Find out how the potential customers, partners, board members, peers and influential people will measure the company’s success. It is important to observe the response corresponding to the market changes .Finally your assessment was ready from that it is learn and modify the existing things.

2. Look for trends - After assessment, shows current trends that have to be addressed by the company. Just check how things are happening? How it is effecting the organization.

3. Think big – Thinking about the circumstances that favorable to the context, openly outside of the shell in such a way that going to achieve without boundaries.

4. Think long term – It is important to concentrate on factors that support the long term aspects instead of short term aspects.

5. Dream your vision- Thinking and imagining about near future for example we can say next year, whoever supported while achieving success. Thinking about the organization successful. Describing who have contributed their best for the company wealth and success.

6. Have passion- Make sure the vision is motivating or not, If so how you are going to accomplish. Whether vision has any meaning that leads to motivation. Try to find out difficulty that interrupting the vision and resolve them.

7. Access the available resources – Check the competency of the existing resources. Try to find divergence and later on try to bridge the gap.

8. Invite others in- It is time to invite the people to implement and take part of the plan. Understanding and sharing the opinions and thoughts of each other in an open and healthy environment. Get prepared to create a joint planning for the vision.

9. Balance conviction vs openness - communicating your vision is nothing but believe the vision by assuming it is right and there is a chance should be given for the people who have new ideas and suggestions. Support and commitment of others is very important factors leads to success otherwise it is very difficult.

10. Keep objective - There might be possible that people may reject the ideas means they are not rejecting the organization. Keep your objectivity with you at all times so you can be open to suggestions that will improve your vision.

Vision statement is nothing but how a customer is enjoying the services and products in his day to day life. How the organization commutes for the corresponding future reality. Vision statements can be pictures, stories and videos.

Purpose - states contribution of the organization

Vision - states a day in the life of a customer

Value proposition - strategy planning, price and benefits

Mission – A clear end point to work

Purpose, Vision, Mission, and Value Proposition statements provide different purposes and all help target an organization.

This is nothing but drawing a picture with words. It conveys a company’s mission to life, with words that describes a clear and forceful image that motivates all employees

Every manager has the capacity to be ambitious about future improvement.  A true visionary is someone who identifies a need or opportunity and, regardless of current environment and agnostic, does something about.  Vision isn’t predicting the pros and consequences of future; it is nothing but creating the future by taking action in the present.

Visualization can be helpful to get a clear idea about the present plan but it is not required.  Words alone cannot be enough.  Communicate thoughts and ideas intense, imaginative conception of what to be happen is nothing but motivating people powerfully. Communicating people in numerous ways that proposed and given leads to an important part of turning your aspiration into reality.

My favorite technique is to use a vision statement to describe a day in the life of your target customer enjoying the benefits of your product or service.  Discussions around this exercise tend to clarify the value proposition.  And casting this story into the customer’s framework helps establish the magnitude of the value created if the alternatives are apparent.

Vision Statements either short or big (there is no specific size).  These are similar to story with adequate information. It is easy to manage only when situation is under control. Plan according to the situation, works well. Pictorial representation is an effective way to communicate accurate pointing to the context with few words. Most organizations can be very successful with a well prepared documentation.

There is no secret or magic formula for creating such a vision, but there are three conditions necessary for an overall aim to take root in an organization.

1. An overall aim must be an impression of the inner personal needs, values, and motivations of members of the organization.

2. There must be an accurate personal commitment.

3. Communication and support from the organization are vitally important.

In summary, a Vision is nothing but

“An image of our desired future”

· An intense description of what things will be like once we have attained the Mission

· Compelling, tangible and immediate

· Described in the present tense

· A richly detailed and visual image

A compelling Vision and Mission can be rendered into Goals which are accomplished through Strategies implemented as Initiatives to generate Results.

Works Cited

Aziam, Teresa, and Marilyn Schwader. A guide to getting it : a clear compelling vision. Portland,

Or: Clarity of Vision Pub, 2002. Print.

Browne, Mary T. Mary T. reflects on the other side : a compelling vision of the afterlife. New

York: Fawcell Columbine, 1994.

Johnson, Ben C., and Glenn W. McDonald. Imagining a church in the spirit : a

task for mainline congregations. Grand Rapids, Mich: W.B. Eerdmans Pub, 1999. Print.

Cole, Thomas R., Thelma J. Goodrich, and Ellen R. Gritz. Faculty Health in Academic Medicine

Physicians, Scientists, and the Pressures of Success. Totowa, NJ: Humana Press, 2009.

Print.