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Business strategies and structure

Introduction

A strategy or a business strategy is a plan or a list of steps or method which is identified by a prospective party to bring about a set objective such as achievement of a goal or problem solution. Its the act of marshalling resources and ideas to their best, most efficient and effective usage. Every business has a strategy to achieve its mission and those ideas must be followed to ensure that the company works smoothly to maximize the profits.

Body

Every company or business has its mission and goals. However there needs to be applied a problem finding technique when the business is not up to task. Various organizational structures are required to ensure sufficient information flows in the company. This include functional structures where flow of information is from top ranking executive through middle managers such as accounting, human resource department, marketing department, accounts department and others. Those department’s management is different from each other and are managed differently by different heads. But this is the point where one needs to get cautious since if there is weak or poorly organized executive management at the top then the weakness will flow downwards to the rest.

Product structure is a designer very much suiting Verizon wireless since the company is a broad one with over 300 branches. Product structure is whereby the highest ranking executive is at the top while the company subdivides into smaller companies or mini companies. This mini companies work on different products or services with the manager of each small company reporting to the top management,example,a food producing industry can be divided or split into mini-companies producing yoghurt,beverages,fastfoods ,snacks.etc

As we say the customer is the business thus every business must contain a way to make sure customer flow into the business is constant. This can be achieved through customer based organizational based structure. This is where the bottom ranking in the organizational structure split into a specific group of customers. This can be either those abroad or those local, customers from various regions in the states, international customers etc. this managers from the lowest ranking companies report to the president of the whole organization. This is planed so as to avoid confusion, overlap and redundancies

Conclusion

In my opinion organizational structure is a key factor to achieve an organization’s strategies and goals. The first step in knowing what step to take is determine the problems and how to go about, for the case of moorehead we can start problem finding at the management level. Failure of the management at the top will generally mean that all the employees will not be to their tasks. Also on how the products or services are made known to customers is a key factor to a company’s success. Also on how the split companies are managed and whether each company concentrates on a certain field is also a point to note since the more the split companies do the same work the more the products flood the market.

References

Organizational strategy, structure and process (Stanford business classics)

Raymond miles and Charles snow

http://www.amazon.com/Organizational-Strategy-Structure-Stanford-Business/dp/0804748403/ref=sr_1_4?s=books&ie=UTF8&qid=1413981852&sr=1-4&keywords=organizational+structure