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Question 1

If a product survives the introductory stage of the Product Lifecycle (PLC), it then advances to the _________ stage.

HTMLCONTROL Forms.HTML:Option.1	A.	growth
	B.	decline
	C.	maturity
	D.	introductory

4 points

Question 2

According to the BCG portfolio matrix, a _______ has low growth potential and a small market share.

	A.	problem child
	B.	star
	C.	cow
	D.	dog

4 points

Question 3

A _________ is the exclusive right to use a product brand or part of a brand and others are prohibited from using the brand without permission.

	A.	generic product name
	B.	trademark
	C.	co-brand
	D.	service mark

4 points

Question 4

Gap 1 of the Gap Model of Service Quality is the gap between ______________.

	A.	what the company provides and what the customer is told it provides
	B.	what customers want and what managements thinks customers want
	C.	the service that customers receive and the service they want
	D.	service quality specifications and the service that is actually provided

4 points

Question 5

The managerial process of creating and maintaining a fit between the organization’s objectives and resources and the evolving market opportunities is _____________.

	A.	project management
	B.	organizational behavior
	C.	threat assessment
	D.	strategic planning

4 points

Question 6

Consumers are most likely to practice ____________ when buying an automobile, kitchen appliances or a washer/dryer.

	A.	routine response behavior
	B.	low involvement factors
	C.	limited decision making
	D.	extensive decision making

4 points

Question 7

_________ is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase.

	A.	greenwashing
	B.	persuasive labeling
	C.	informational labeling
	D.	the UPC code

4 points

Question 8

In supply chain management, the _________ manages the finished goods inventory from manufacturer to end user.

	A.	materials handling system
	B.	distribution resource planning (DRP) system
	C.	inventory control system
	D.	automatic replenishment program

4 points

Question 9

Information gathered for the first time and used for solving the particular problem under investigation is considered to be _________ data.

	A.	secondary
	B.	impending
	C.	primary
	D.	cultured

4 points

Question 10

Under the concept of ___________, the unique lifestyles of every consumer can require a different marketing mix.

	A.	market penetration
	B.	environmental management
	C.	stimulating innovation
	D.	component lifestyles

4 points

Question 11

A _____________ is a group of people or organizations for which an organization designs, implements, and maintains a marketing mix in order to satisfy the needs of that group.

	A.	concentric
	B.	target market
	C.	position
	D.	metric

4 points

Question 12

The changing role of families and working women is one of several _______ factors affecting the marketing environment.

	A.	mathematical
	B.	social
	C.	competitive
	D.	technological

4 points

Question 13

The first step in the marketing research process is to _____________________.

	A.	identify the problem or opportunity
	B.	specify the sampling procedures
	C.	plan the research design
	D.	analyze the data

4 points

Question 14

Products like sodas, candy, and laundry detergent are sold using the __________ distribution strategy.

	A.	exclusive
	B.	selective
	C.	intensive
	D.	disintermediation

4 points

Question 15

Under one of the criteria for successful segmentation, __________, the firm must be able to reach targeted segments.

	A.	responsiveness
	B.	accessibility
	C.	successibility
	D.	substantiality

4 points

Question 16

According to your text, a ___________ is “a philosophy that focuses on the internal capabilities of the firm, rather than on the desires and needs of the marketplace.”

	A.	marketing concept
	B.	social marketing orientation
	C.	sales orientation
	D.	production orientation

4 points

Question 17

___________ is a strategy of increasing sales by introducing new products into new markets.

	A.	product development
	B.	market penetration
	C.	diversification
	D.	market development

4 points

Question 18

The third stage in the consumer decision-making process is __________.

	A.	evaluation of alternatives
	B.	the information search
	C.	post-purchase behavior
	D.	need recognition

4 points

Question 19

Campbell’s V-8 Juice is an example of a ___________, a specific version of a product that can be designated as a distinct offering among an organization’s products.

	A.	business product
	B.	product item
	C.	product position
	D.	product mix

4 points

Question 20

A ___________ is a business structure of interdependent organizations representing “place” or “distribution” in the marketing mix (the four p’s) and including the processes for getting the right product to the right place at the right time.

	A.	retailer
	B.	marketing channel
	C.	wholesaler
	D.	fluidity strategy

4 points

Question 21

With _______, prices are set so that total revenue is as large as possible relative to total costs.

	A.	satisfactory profits
	B.	profit maximization
	C.	market share
	D.	target return on investment

4 points

Question 22

The demand for business products is called _________ because organizations buy products to be used in producing their customers’ products.

	A.	derived demand
	B.	joint demand
	C.	inelastic demand
	D.	fluctuating demand

4 points

Question 23

A ________ competitive advantage seeks to target and effectively serve a single segment of the market.

	A.	niche
	B.	sustenance
	C.	super
	D.	market development

4 points

Question 24

The lowest level needs according to Maslow’s hierarchy are ___________.

	A.	physiological
	B.	psychological
	C.	safety
	D.	social

4 points

Question 25

By definition, the primary focus of marketing is ______________.

	A.	satisfying customer needs and wants
	B.	selling, selling, selling
	C.	tv commercials
	D.	demand management