marketing

outline_for_part_iii.docx

Part III: Strategy Recommendation

-What entry mode will you choose? Justify

-Include regulation issues

-Your brand name in both English and target country language

-Your product design (e.g. package, webpage… if applicable)

-Your distribution strategy

-Your pricing strategy

-Your promotional strategy.

Standardization or Adaptation ?! Justify

Outline for Part III: Group Project

I. Introduction (RHONDA)

II. Entry Mode:Direct Investment (RHONDA)

a. Regulation Issues

b. Pros and Cons of Entry Mode we choose (CITE WHERE YOU FOUND AND MAKE IT IS ALLOWED)

III. Brand Name(ABDULLAH )

a. In both English and target country language

b. Translate the brand name into the language that is the most popular

c. Adaptation meaning in the brand name

d. BRAND NAME: In “Malay” language DICKS BARANGAN SUKAN –this was on a Google translator (CITE)

IV. Product Design(ABDULLAH )

a. Package

b. Webpage (Add an option to select type of language)

c. Infrastructure of the building type and layout of the store

d. Instead of using plastic bags use paper bags with logo of the company

e. Emphasize on sports that Malaysia is popular in (take out golfing products maybe)

f. Decrease clothing line, alter to what the women and men would wear

V. Distribution Strategy (LANGSTON )

a. Transportation Methods

b. Where our products are made

c. Maybe Eco-Friendly?

d. How we are going to reach our customer

e. How do we deliver our products/services to the customer

f. Establish Dicks Sporting Goods in Malaysian Mall?

h. USE Pertama Complex(mall) to put the Dicks Store at

VI. Pricing Strategy(ALISA )

a. Currency Situation

b. Adapt the pricing strategy to the economic profile of consumers in Malaysia

VII. Promotional Strategy(ALISA D)

a. Popular Malaysia Sport Celebrities

b. Commercials

ADD PAGE TO PART III THAT SAYS WHO DID WHAT! AND SIGNATURES******