Marketing project ASAP

Introduction to Marketing (MKT 333)

Project #2

Marketing Plan

Due: Wednesday, December 3rd

Points: 150 (Points will be given for content and professional format.)

Each properly completed marketing plan will contain the following:

1. Executive Summary

2. Situational analysis

Market Summary

Market Demographics

Market Needs

Market Trends

Market Growth

SWOT Analysis

Competition

Services

Keys to Success

Critical Issues

3. Marketing Strategy

Mission

Marketing Objectives

Financial Objectives

Target Markets

Positioning

Goods & Services Mix

Price

Promotion

Place (distribution)

Package

Customer Relationship Management (CRM)

Market Research Needs

4. Financials (projections)

Break Even Analysis

Revenue forecast

· Each marketing plan will be for a proposed (currently non-existent) business. Finance and Accounting majors are encouraged to choose a relevant, service-based company.

· Each marketing plan will be prepared in written presentation format, worthy of presentation to a financial institution or Board of Directors.

· Each marketing plan will be due no later than the beginning of class on December 3rd .

No projects will be accepted late.

No projects will be accepted submitted by e-mail.