homework for prof.weru
sss87
presentation_unit_9_e-marketing.pptxDilemma & Decision
In one take, on one tank
Volkswagen promotes the fuel efficiency new Bluemotion Polo through a video that shows the drive from London to Geneva on a single tank
Strength: provides data to show the car‘s capability, consumer can participate through the web page
Disadvantage: the need of more media
Fill the Indigo
O2, a telecommunication company, uses music to popularize their slogan “We‘re better connected” in an event
Strength: an unique idea with a lot of media
Disadvantage: a confusing connection between the telecomunication company and music
The X Factor Challenge
Carphone Warehouse, a mobile phone retailer, offers an opportunity for customers to appear and sing in a TV advertisement
Strength: a good idea to let people appear on TV
Disadvantage: a weak connection between the Carphone Warehouse and X Factor
Winner: In one take, on one tank (VW)
| Volkswagen | Points: |
| Brand fit: | 10 |
| The idea: | 8 |
| Use of the medium: | 2 |
| Engagement: | 8 |
Subjective
Everybody need cars, it is good to have data, attract people effectively
The one weakness could be easily changed
5
