report plane for Gorilla Health Bars?

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gorillahealthbars_brief.doc

Company Background and Issue

Gorilla Health Bars is a Victorian company that produces health-oriented snack bars made of fruit, cereals and nuts. The business has been operating for four years, and has recently begun to make a small profit with the increased public focus on healthy eating.

The CEO of Gorilla Health Bars (GHB), Janet Jones, wants to improve the Corporate Sustainability focus of the company. She believes that a better sustainability profile will enhance the GHB company reputation, and hopes also that it might in the long run help the company finances.

You are a Corporate Social Responsibility (CSR) consultant from Deepgreen Enterprises, which advises clients on how best to implement CSR initiatives in their organisations. The GHB CEO has a limited budget but is prepared to spend whatever it takes to give the company an improved CSR profile and operating system.

The company operates in rural Victoria in an old 2-storey factory warehouse with attached office. The factory area is built with corrugated iron, so it is very hot in summer and very cold in winter. Consequently, the electricity bills for heating and cooling the premises are very high. The building was constructed in the 1960s and has never been renovated.

Another problem which the CEO has reported is that production of the health bars consumes large amounts of water. As water rates have been increasing rapidly in the last 2 years, the CEO is keen to try and reduce water consumption where possible.

Finally, Janet Jones hopes to make some positive changes is in the supply chain arrangements for the raw food products. Currently, she sources dried tropical fruit from Darwin and grains from South Australia. Transport costs are therefore another significant drain on company finances.

The Brief:

Write a 1,000 word Business Sustainability Report for Gorilla Health Bars CEO Janet Jones, in which you make specific recommendations, based on your research, about how the company can become more sustainable.

Format: Follow this report template to complete your report.

SECTION

FUNCTION

WRITING STRATEGIES

Title page

Indicate purpose of the report to reader. Include your full name and student ID

Concise formulation of topic

Executive summary

1. The message of your report

2. Outline of your:

· methods,

· findings,

· conclusions,

· implications,

· recommendations.

Summarise, delineate, present main data, conclude, recommend

Table of contents, list of figures/tables

Make information easy to find

Categorise, order

Introduction

1. Aim, scope and limitations

2. Background or context

3. May include an overall answer

4. Outline of report structure

Describes, arouses interest, clarifies, argues, constrains, postulates

Background/literature survey

Gives relevant context of problem

Describe, define, summarise, explain

Body

1. Provides justification for recommendation(s)

2. Presents methods and findings

3. Is based on evidence

4. Keeps the discussion concise

Describe, report, refer to tables and figures, analyse, interpret, synthesise, argue, infer, evaluate, predict, conclude

Conclusion

1. Restates position/key message

2. Presents and evaluates possible solutions

Argue, conclude

Recommendations

Suggests appropriate policy/actions

Recommends

References

Provides warrant for information, enables follow up and further study, acknowledges intellectual property of others

Accuracy, consistency, academic integrity

Appendices

Contains detailed or bulky information on background, methods, or data

Clarity

Gorilla Health Bars Pty Ltd