Marketing Plan

September 7, 2014

Marketing

LaTryst Romantic Event Planning Company

Executive Summary

La Tryst is a full service company that provides complete consulting services for all romantic planning occasions. Our consultants are experienced and dedicated professionals with many years of event planning experience. La Tryst is unique in that we give our clients our undivided attention. We listen to their needs and work with them to create the romantic event of their dreams. Our clients' wishes become our commands.

Whether this is our client's first date, honeymoon or their anniversary, we want every detail of their event to be both a pleasurable and a memorable experience. Therefore we offer a host of packages and services specifically tailored to the needs of each couple. We are confident that this business venture will be a success and we estimate that our net income will increase modestly by the second year.

The keys to our success are as follows:

1. Service our clients' needs promptly and efficiently.

2. Maintain an excellent working relationship with vendors such as florists, restaurants, limo companies and many more essential services.

3. Maintain a professional image at all times.

To provide all couples with a memorable and entertaining event that is perfectly planned.

La Tryst is a unique company with a unique selling proposition. La Tryst is looking to revolutionize the romantic event planning industry for all couples through strong product differentiation and a wide variety of product offerings. La Tryst looks to focus on all kinds of romantic event planning from date nights to weekend getaways and honeymoons. La Tryst aims to be a full-service one stop shop for all couples romantic planning needs. La Tryst aims to help all couples every step of the way through their romance. La Tryst in currently located in Atlanta, Georgia, United States but our planners are willing and able to help plan romantic events throughout the country, we are willing to travel to make your romantic dreams come true. La Tryst is held as a sole proprietorship and was founded by Jaymie Tiarra.

La Tryst’s services will cater to all couples including LGBT, we look to provide great experiences and remove the hassle of planning for all couples in any stage of the relationship. Atlanta has a noticeable gay community that is growing; La Tryst wants to capitalize on this market as well as the heterosexual market. The services we offer are as follows:

· Just Because

· Engagements

· Honeymoons

· Anniversary Planning

· Concierge Services

· Wedding Planning

· Weekend Getaways

La Tryst’s wide range of services allows it to access a large target market to generate continuous revenues. Many of our services can be purchased multiple times to help with anyone’s relationship. La Tryst will utilize consistent CRM (customer relationship management) tools to help keep our customers coming back. Our wide variety of services allows us to cater to any relationship at any stage, we are able to start out with planning romantic dates with flowers and limos and as time passes the same customers may need wedding planning or honeymoon services. We have created an ecosystem that will keep customers in the loop and continuously generate revenue for us.

The main focus at La Tryst is to make sure that our customers will be worry free with any package they choose. We are able to help with all the small details such as booking the reservation or arranging a bouquet of flowers. Our firm’s packages and the experiences we create for customers are luxurious. We want to provide our customers with the best services while ensuring they enjoy their night whether it be at a trendy club, high end restaurant or exotic resort.