Your company is considering moving their operations (clothing manufacturers) to one of the emerging BRIC nations (Brazil, Russia, India, China). Provide a critical report on the risks and challenges of doing business in emerging markets. What strategies h

MNG00723 Global Business

Unit Information Guide Session 2, 2014

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Contents

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. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5Managing your study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6Teaching and learning arrangements

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. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7Assessment details . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Assessment 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Assessment 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Assessment 3

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2 | MNG00723 Global Business (Session 2, 2014)

About this unit

Examines the (additional) challenges confronting the global business manager. Firstly explores the vibrant and dynamic global business environment and the opportunities and threats posed by operating in a global environment; notably in political economy and culture. Then turns to the development of global business strategy, addressing strategic management, entry strategies, organisational design and the functional areas of marketing, finance and human resource management.

Content Topic 1 The global business arena Topic 2 Theories of international trade and government intervention Topic 3 Cooperation between nations Topic 4 Differences in political economy Topic 5 The cultural environment of international business Topic 6 Understanding emerging markets Topic 7 Social responsibility in global business Topic 8 Global strategic management Topic 9 Global marketing strategies Topic 10 Global human resource management

Graduate attributes and unit learning outcomes As a graduate of Southern Cross University, you will have developed skills, values and attitudes that are essential for gaining employment and advancing lifelong learning. The University refers to these as graduate attributes (http://policies.scu.edu.au/view.current.php?id=00091#s3) and identifies them as follows:

GA1 Intellectual rigour, GA2 Creativity, GA3 Ethical practice, GA4 Knowledge of a discipline, GA5 Lifelong learning, GA6 Communication and social skills, GA7 Cultural competence.

This unit will assist students to develop the following graduate attributes (shown below as they relate to this unit's learning outcomes):

Learning outcomes for this unit GA1 GA2 GA3 GA4 GA5 GA6 GA7

On completion of this unit, students should be able to:

1. evaluate the role of culture, governments and international organisations in promoting global trade and business

✓ ✓

2. assess the opportunities and threats posed by cultural differences in a global environment

✓ ✓

3. evaluate the risks, costs and benefits of doing business in different countries

✓ ✓

4. argue a point of view relating to ethics and social responsibility by global businesses.

✓ ✓

About this unit | 3

Learning resources

The referencing style used below is Harvard. Refer to Referencing guides (http://scu.edu.au/ library/index.php/14) for the referencing style you should use.

Prescribed texts and materials Prescribed texts Cavusgil, ST, Knight, G & Riesenberger, JR 2012, International business Australasian edition: the new realities, 1st edn, Pearson, Pearson Australia. ISBN: 9781442533561.

There are compulsory readings and a Study Guide for this unit. See MySCU (http://learn.scu.edu.au) for details.

4 | MNG00723 Global Business (Session 2, 2014)

Managing your study

The first step in managing your study for this unit is to familiarise yourself with this document and the MySCU (http://learn.scu.edu.au) Learning Site. You should refer frequently to the MySCU Learning Site for announcements and updates.

Welcome Welcome to, MNG00723, Global Business. We are sure you will find this unit challenging and at the same time rewarding.

The student workload for this unit is 150 learning hours. However, as this is an average; you may find yourself spending more or less time on this, depending on your existing knowledge and skills. This unit requires you to apply everyday business concepts to the international arena. It challenges you to consider situations outside the normal scope of domestic business and develop solutions and strategies to assist the international business to compete in a dynamic environment. You will need to undertake research into many disciplines within business studies and consider complex situations. In doing this you will not only improve your skills in the domestic market, but also identify opportunities within the international marketplace. We hope you enjoy the challenge.

Recommended reference materials The following electronic books and journal articles have been selected as additional references for this unit. A guide to downloading these resources is available on your MySCU. Further reference materials can be found in the SCU Library’s electronic book and journal collections:

Ebrary http://site.ebrary.com.ezproxy.scu.edu.au/lib/southerncross/home.action (http://site.ebrary.com.ezproxy.scu.edu.au/lib/southerncross/home.action)

Journal databases http://www.scu.edu.au/library/index.php/52/ (http://www.scu.edu.au/library/index.php/52/)

Journals Cross-cultural research European Journal of International Management Global strategy Journal International Journal of Human Resource Management International Marketing Review Journal of International Business Studies Journal of Management Studies Management International Review

Managing your study | 5

Sloan Management Review European Business Review Harvard Business Review

Teaching and learning arrangements Estimated workload

Scheduled hours Personal study Total

30 100 130

Your scheduled study hours are allocated as follows:

Gold Coast Teaching method Duration Frequency

Lecture online 1 hour 10 weeks

Tutorial on-site 2 hours 10 weeks

Distance Education Teaching method Duration Frequency

Lecture online 1 hour 10 weeks

New Zealand - Manukau IT Teaching method Duration Frequency

Structured online learning N/A N/A

Singapore - MDIS Teaching method Duration Frequency

Structured online learning N/A N/A

Papua New Guinea Teaching method Duration Frequency

Structured online learning N/A N/A

6 | MNG00723 Global Business (Session 2, 2014)

Assessment

Assessment overview Assessment

Group/ individual

Learning outcomes

Grading indicator

Min Score Weight

Length/ duration Due

Professional accreditation

1. Essay Individual 1, 2, 3 Graded N/A 20% 1500 words

26 Jul 2014 12:00 AM

N/A

2. Report Individual 1, 2, 3 Graded N/A 40% 2500 words

26 Aug 2014 12:00 AM

N/A

3. Exam: closed book

Individual 1, 2, 3, 4 Graded N/A 40% 3 hours Exam Period

N/A

Assessment details Assessment 1: Essay This assessment is for these students only: Distance Education; Gold Coast; New Zealand - Manukau IT; Papua New Guinea; Singapore - MDIS.

Assessment Group/ individual

Learning outcomes

Grading indicator

Min Score Weight

Length/ duration Due

Professional accreditation

Essay Individual 1, 2, 3 Graded N/A 20% 1500 words

26 Jul 2014 12:00 AM

N/A

The purpose of this assignment is to provide students with the opportunity to reflect on concepts explored in this unit, and at the same time to apply the theory and practice to actual company and international business circumstances.

'Globalisation is not only imperative for survival and future growth; it is also the inevitable consequence of business expansion' (Czinkota et al. 2009, p. 359).

Examine, analyse carefully and give reasons for and against this statement. Take a side and justify your decision using theories and concepts you have studied in this unit.

You will need to undertake research beyond your textbook and study materials. A minimum of 10 refereed journal articles are required for this paper. As a general note, only use textbooks to define key terms (only use the text when you can't find a suitable deifnition in a journal article) and under no circumstances reference the lecture notes or the Study Guide (it is ok to use the journal articles provided in the readings). Please see 'Assignment details' for more information on Assignment 1 and essay writing.

Assessment | 7

Please place the word count for this assignment on the cover sheet. The general rule for academic writing is 10% either way in the word count. Excess words will not mean extra marks. The marker may, at their discretion, discontinue marking at the word count.

Assessment 2: Report This assessment is for these students only: Distance Education; Gold Coast; New Zealand - Manukau IT; Papua New Guinea; Singapore - MDIS.

Assessment Group/ individual

Learning outcomes

Grading indicator

Min Score Weight

Length/ duration Due

Professional accreditation

Report Individual 1, 2, 3 Graded N/A 40% 2500 words

26 Aug 2014 12:00 AM

N/A

Your company is considering moving their operations (clothing manufacturers) to one of the emerging BRIC nations (Brazil, Russia, India, China). Provide a critical report on the risks and challenges of doing business in emerging markets. What strategies help firms enter emerging markets successfully? Give recommendations about the broad strategies and factors that need to be taken into consideration when doing business in emerging markets.

This paper will be written in the form of a report (research). When completing this assignment you are required to access and use materials beyond your text and readings. As a guide you should include 10 references from refereed journals. Please note the same rules about the textbook and Study Guide still apply for this assignment. Please see 'Assignment details' for more information on Assignment 2 and report writing.

Please place the word count for this assignment on the cover sheet. The general rule for academic writing is 10% either way in the word count. Excess words will not mean extra marks. The marker may, at their discretion, discontinue marking at the word count.

Assessment 3: Exam: closed book This assessment is for these students only: Distance Education; Gold Coast; New Zealand - Manukau IT; Papua New Guinea; Singapore - MDIS.

Assessment Group/ individual

Learning outcomes

Grading indicator

Min Score Weight

Length/ duration Due

Professional accreditation

Exam: closed book

Individual 1, 2, 3, 4 Graded N/A 40% 3 hours Exam Period

N/A

You will be advised of the exam date during the study period. Refer to Examinations (http://www.scu.edu.au/exams) for more information about exams.

You are permitted to bring the following into the exam room: unmarked hard copy standard English translation dictionary.

You are not permitted to bring the following into the exam room: electronic devices such as mobile phones, electronic dictionaries and computers.

The final examination is scheduled for the end of the study period. Students will be fully advised during

8 | MNG00723 Global Business (Session 2, 2014)

the study period as to when the exam will be held and the format it will take. The exam will be closed book.

Note: Students are permitted to take a hard copy standard English translation dictionary into the examination. Electronic translation dictionaries are not permitted.

Assessment | 9

Timetables

Suggested study timetable This timetable applies to the Australian study period. It may be varied for students studying elsewhere. Please confirm dates with your local tutor.

Week/ commencing Topic Notes

1 23 Jun 2014

1 The global business arena Study Guide Topic 1

2 30 Jun 2014

2 Theories of international trade and government Study Guide Topic 2

3 07 Jul 2014

3 Cooperation between nations Study Guide Topic 3

4 14 Jul 2014

4 Differences in political economy Study Guide Topic 4

5 21 Jul 2014

5 The cultural environment of international business Study Guide Topic 5 (Assignment 1 due this week)

6 28 Jul 2014

6 Understanding emerging markets Study Guide Topic 8

7 04 Aug 2014

Study Week

8 11 Aug 2014

7 Social responsibility in global business Study Guide Topic 7

9 18 Aug 2014

8 Global strategic management Study Guide Topic 8

10 25 Aug 2014

9 Global marketing strategies Study Guide Topic 9 (Assignment 2 due this week)

11 01 Sep 2014

10 Global human resource management Study Guide Topic 10

12 08 Sep 2014

13 15 Sep 2014

10 | MNG00723 Global Business (Session 2, 2014)