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One conceptual small business venture which I would be willing to plan and operate for this particular assignment is a fast food restaurant. In order to start off, I would require a restaurant, heating system, ventilator, boiling equipment, some initial fund capital, some customers among other things. For the restaurant we will need the following: a scullery sink, hand washing sink, refrigerator, convection oven, a preparation table. We will in addition to all these need an ice machine.

I will be willing to take not less than five employees. I would require facilities for this restaurant such as private dining, and washrooms. Additionally I will require service counter and the kitchen. The kitchen I intend to have is an open one. The wash rooms will always be kept as tidy as possible and at full service of water facilities. The restaurant will also be with adequate lighting systems, decorations, furniture and so on. For customers who will need privacy of handling, there will be private dining halls for them. The customers will order for food through the counter upon paying cash. The bill will be processed and the customer will wait to be served with food.

The target customer demographics as far as the operations of this restaurant will be concerned will be to attract the children which imply that the advertisements will be based on children attraction. Based on this the advertisements will be made on TV and will bear colorful cartoons, niceties and other delicacies. Additionally the advertisements will bear pizzas and burgers. The advertisements will be set such that everyday there will appear a different cartoon. We will maintain a secret recipe and the price of the delicacies and other meals of the restaurant will be born in the advertisements.

Given the strict Federal regulations as far as sales of alcoholic beverages are concerned, the restaurant will have two divisions. The first division will serve strictly customers who are aged below eighteen and the other side will host those of the age of the majority. Shortly after starting the operations the restaurant will venture into casino business and other gambling errands such as snooker games and pool tables. Once in a while we will be engaging our clients in competitions such as soda drinking competitions, beer drinking competition and we will seek their participation in other games.

A current company which I consider appropriate to this restaurant venture is Applebee’s Restaurant. Applebee’s International Inc. is based in America and it develops, franchises, and oversees the activities of Applebee’s Bar and Grill chains. It had 2019 restaurants as of 2011 December across the United States and 15 others in outside the states. It focuses on casual dining and offers basically American dishes. Additionally it offers chicken, pasta, and shrimp among other delicacies. All of the restaurants under Applebee’s have a bar area and they sell alcoholic beverages.

Applebee’s chain started operation in November 1980 after it was founded by Bill and Palmer. The two opened the first restaurant.

The company was started with a small amount of money and they had targeted those customers below the age of majority. They did several advertisements to attract them. They used to give colorful cartoons and had their price rates published on the products. They did not find sufficient viability in all these attempts. In one case, they served noodle which is Chinese dish but they had saw this into the American restaurant. It did not work well for them. This was a great setback for them. With time they understood the tastes and preferences off their customers and today Applebee’s is a proud commander of the 2019 chains across the states.

References

Alexander, D. (2006). Fast Food Fix: 75+ amazing recipe makeovers of your fas food restaurant favouites. Emmaus,Pa.: Rodale. ISBN=1594863105.

Schlosser, E. (2012). Fast Food Nation: The Dark Side of the all-American Meal. Boston: Mariner/Books. Houghton Mifflin. Harcourt. ISBN=0547750331.