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week_6_spss_factor_analysis_output.doc

Title

ABC/123 Version X

1

Appendix D: SPSS Factor Analysis Output

PSYCH/625 Version 1

1

University of Phoenix Material

Appendix D: SPSS Factor Analysis Output

Proportion of each variable’s variance is explained by the latent factors (initial is before the factor analysis and extraction is proportion of the variance explained by the retained factors).

Communalities

Initial

Extraction

Toll free last month

1.000

.630

Equipment last month

1.000

.736

Calling card last month

1.000

.674

Wireless last month

1.000

.734

Multiple lines

1.000

.678

Voice mail

1.000

.574

Paging service

1.000

.611

Internet

1.000

.644

Caller ID

1.000

.685

Call waiting

1.000

.673

Call forwarding

1.000

.663

Three-way calling

1.000

.634

Electronic billing

1.000

.625

Extraction Method: Principal Component Analysis

The factor analysis starts out with all possible factors, but actually only three will be retained in this example. Total is the eigenvalue, or the amount of variance in the component. The % of Variance column contains the percentage of total variance for which the component accounts.

Total Variance Explained

Component

Initial Eigenvalues

Extraction Sums of Squared Loadings

Rotation Sums of Squared Loadings

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

1

4.860

37.384

37.384

4.860

37.384

37.384

4.119

31.686

31.686

2

2.695

20.731

58.115

2.695

20.731

58.115

3.214

24.722

56.408

3

1.006

7.739

65.855

1.006

7.739

65.855

1.228

9.446

65.855

4

.693

5.328

71.183

5

.611

4.704

75.887

6

.495

3.811

79.698

7

.465

3.577

83.275

8

.423

3.256

86.531

9

.422

3.249

89.780

10

.379

2.917

92.697

11

.350

2.696

95.393

12

.341

2.623

98.015

13

.258

1.985

100.000

Extraction Method: Principal Component Analysis.

This is the unrotated matrix.

Component Matrixa

Component

1

2

3

Toll free last month

.679

-.408

.054

Equipment last month

.511

.688

-.033

Calling card last month

.393

-.256

.674

Wireless last month

.816

.260

.031

Multiple lines

.276

.394

.668

Voice mail

.717

.240

-.044

Paging service

.734

.254

-.082

Internet

.351

.711

-.123

Caller ID

.713

-.391

-.154

Call waiting

.703

-.410

-.105

Call forwarding

.711

-.380

-.113

Three-way calling

.693

-.384

-.077

Electronic billing

.277

.725

-.153

Extraction Method: Principal Component Analysis

a. 3 components extracted

The components have been rotated to balance the amount of variance accounted for by each factor.

Rotated Component Matrixa

Component

1

2

3

Toll free last month

.770

Equipment last month

.

.847

Calling card last month

.735

Wireless last month

.529

.631

Multiple lines

.733

Voice mail

.471

.576

Paging service

.484

.604

Internet

.800

Caller ID

.825

Call waiting

.819

Call forwarding

.811

Three-way calling

.792

Electronic billing

.778

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser normalization

a. Rotation converged in 5 iterations

Component Transformation Matrix

Component

1

2

3

1

.826

.512

.238

2

-.536

.842

.050

3

-.175

-.169

.970

Extraction Method: Principal Component Analysis

Rotation Method: Varimax with Kaiser normalization

Copyright © XXXX by University of Phoenix. All rights reserved.

Copyright © 2012 by University of Phoenix. All rights reserved.