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Value Proposition

Jessica M. Otero

Rasmussen College

Author Note

This assignment is being submitted on May 18, 2014 for B232 Principles of Marketing course.

Value Proposition

A value proposition is a business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince or clearly communicate to a potential consumer the benefits that one particular product or service will add more value or better solve a problem than other similar offerings. A sales pitch that can be remembered and referenced. "It should be the bedrock of all of your marketing messages and will provide the reference point that ensures consistency across all of your sales and marketing messages." (Shoodan, 2011)

Importance of Developing an Effective Value Proposition

Effective value propositions can ensure an increase in the quantity and the quality of a business's future projects. By using language that attracts consumers and impacts their emotional considerations, value propositions integrate effectively product pricing, positioning, marketing and account management. In addition, value propositions are important marketing tools because they can describe a firm's tangible business results within a few words. By drawing interest and sharing a success story they create a strong differential between a firm and the competition.

Value Proposition

Get Lost & Discover Yourself - We help businesses set up retreats for their leaders for team-building training to motivate their team and maximize their productivity. Modules on how to manage stress, implement quick stress relief exercises during breaks and healthy eating seminars with a pinch of how-to-profit … with balance.

References

Report From Private Organization - On Their Web Site

Internet Source: Shoodan.com, 2011: Developing an Effective Value Proposition. http://shoodan.com/our-services/developing-an-effective-value-proposition/

Report From Private Organization - On Their Web Site

Internet Source: http://marketing.about.com/od/marketingplanandstrategy/a/valueprop.htm