250 word Analysis & 100 word Recommendation on the Coca-Cola company

Team Assignment: analysis

Current Market Conditions Competitive Analysis Imagine you are part of a strategic planning group at a large corporation (Coca-Cola) that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor in the product’s market.

Select a potential competitive organization and a product in that organization: Coke-Cola

Write a 250 word - analyzing the current market conditions. Address the following topic:

• Factors affecting fixed costs

Write a 100 word - recommendations on how your organization (Coca-Cola) can maximize their profit-making potential, and successfully compete in the new market. Consider the effect your recommendations may have on marginal revenues and costs.