Pro xavier - Assessment Activiy - Yahoo & Starbucks

Review the case study Starbucks, Bank One, and Visa Launch Starbucks Duetto Visafrom

Answer questions 4 and 5 at the end of the case study.

4. The Duetto Card team turned to Greenfield Online to recruit a panel for one of its online surveys. How might you build a sample frame of appropriate participants for future online or phone surveys?

5. What measurement questions would you use to assess the effectiveness of the Starbucks Duetto™ Visa in a future customer survey?

Word Count: 25 – 50 each