Prof Xavier - Assessment Activities 1, 2, 3 and Questions

Article: Mastering Teacher Leadership (attached)

Answer questions below:

1. Build the management-research question hierarchy for this opportunity.

2. Evaluate the appropriateness of the exploratory stage of the research design.

Article: Starbucks, Bank One, and Visa Launch Starbucks Duetto Visa (attached)

Answer questions below:

1. What types of research were done at each stage? Discuss the strengths of each different type given the stage of the project.

2. Build the management-research question hierarchy for this project.

3. Discuss the choice of an online survey to assess Starbucks’ three objectives of functionality, brand fit, and benefits. What are the pros and cons of choosing this survey method?

Article: Yahoo Consumer Direct Marries Purchase Metrics to Banner Ads (attached)

Answer questions below:

1 Describe the research design for Consumer Direct.

2 Discuss the strengths and weaknesses of the research design.

3 How has the use of panels affected the research design?

4 How have ethical issues influenced the research design?