Causal Strategy

Mod-1

Balanced Scorecard & the Financial Perspective

Coca-Cola Company

Introduction

The business world around us is always changing. For a business to continue thriving for the next years to come, it must be focused ahead, be ready to understand the trend and other forces that do shape the future. By this, the company will be able to move swiftly and be prepared for the years to come. The Coca-Cola company must be prepared for tomorrow. This is what the vision 2020 of Coca-Cola Company incorporates. The company aims at creating a longer destination that ensures business deliver a winning roadmap (Coca Cola Company, 2013).

Coca-Cola Mission

The Company’s roadmap starts with the company mission. The company mission declares the purpose of the company as servicing standards against based on the company’s actions and decisions. The company mission is to refresh the world, inspire the moment of optimism, happiness, and creating values that will make a difference (Coca Cola Company, 2013).

Coca-Cola Vision

The company vision is set in a way that serves as a roadmap and offers guides to every aspect of the business, the vision of the company describe what is required to be accomplished in order to continue achieving sustainable quality growth.

· People are part of the company vision, they should be of great work, and they are inspired to attain the best.

· Portfolio: it brings the world a portfolio of quality beverage brands that anticipate and be able to satisfy the desires of people and their needs.

· Profits: to maximize the company long term returns especially to shareholders with mindful ideas of the responsibilities.

· Productivity: aims at being a highly effective lean and fast moving organization globally.

· Planet: aims at being a responsible global citizen that will make a difference.

The company overall values are guided by leadership, passion, integrity, accountability, collaboration, quality and diversity (Coca Cola Company, 2013).

Financial Analysis of Coca-Cola

Coca Cola Company has announced its earnings of $0.64 per share in the last quarter. These shares earnings were above the set estimation of 0.63 per share that was 1per cent above from the past one year. For the last quarter, the company had a 3 per cent increase on sales volume. Coca-Cola second quarter revenues were $12.57 billion that was lower by 1 per cent in the last quarter. Part of the revenues decline in this quarter was attributed to the currency fluctuations (Coca Cola Company, 2013).

Improving the Organization's Financial Position

Coca-Cola culture should be set in way that make a reflection of the company aims of achieving the company mission statement. This will narrow down the company target market segments considering firms operational objectives and their goals. The company management should work tirelessly to achieve, since most of the company goals have been linked to the mission, vision and values of the company.

Most importantly, the company executives will need to be passionate about their objectives. They will have to make the team believe and ensure the team is dedicated toward the company. This vital process will incorporate communication and the trust the pillar of company relationships. The company executives and team will work toward a common goal and operation will be achieving mission statement of the company.

As well, maximizing Coca-Cola utilization of all the existing resources will be a vital thing that will improve company financial performance. Resources within the firm include work force and materials. This measure will reduce the cost of production and lower company outflow.

Reference

Coca Cola Company. (2013). Mission, vision & values. Retrieved on 23 July 2014, from http://www.coca-colacompany.com/our-company/mission-vision-values

Module 2

BSC Flexibility & the Customer Perspective Coca Cola Company

Introduction

Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverages. The company provides still and sparkling beverages (The Coca-Cola Company 2013). It was founded in 1886 and is headquartered in Atlanta, Georgia and regarded as a publicly traded corporation.

Impact of the company’s mission, vision, and primary stakeholders on its overall success

The company’s vision creates a long-term destination for the business and provides a “Roadmap” for winning. Its mission declares its purpose as a company and serves as the standard against which Coca-cola weigh actions and decisions (The Coca-Cola Company 2013). Coca-Cola’s mission is to refresh the world, to inspire moments of optimism and happiness and to create value and make difference.

Similarly, its vision serves as the framework for their road map and directs every aspect of the business by describing what it’s supposed to be accomplished in order to continue gaining competitive advantage. Its vision is therefore made up of the people, portfolio, planet, Profit and productivity (The Coca-Cola Company 2013). The company aspires to be a great place to work where people are inspired to be the best they can be besides bringing to the world a portfolio of quality beverage brands that satisfy people’s desires and needs.

Furthermore, coca-cola nurtures a winning network of customers and suppliers in order to jointly create mutual, enduring value. In terms of the planet, the company is a responsible citizen that makes a different by helping build and support sustainable communities (The Coca-Cola Company 2013). It also intends to maximize long-term return to shareholders while being mindful of the general responsibilities. The company also aspires to be a highly effective lean and fast-moving organization.

The company is mandated to file with the Securities and Exchange Commission, and to publish on its website, the annual report on Form 10-K, which sheds light on the company’s annual performance. The company publishes various reports annually with respect to both financial and non financial performance in order to foster loyalty between the company and all the stakeholders (The Coca-Cola Company, 2013). Since its first soda fountain sales in 1886, the company has been a driver of market place innovation and an investor in local economies. Currently, coca-cola leads the beverage industry with more than five hundred beverage brands.

Social Corporate Responsibility and the Impacts

In terms of gaining sustainability, the company advocates for active healthy living, nutrition, product safety and quality and responsive marketing. The company helps to strengthen the communities and oversee communal wellbeing by empowering women through the provision of aid and relief during a disaster, by respecting human rights and investing in education (The Coca-Cola Company, 2013).

The company is also committed to give back to communities’ similar quantities of water that is used to produce the beverages. Its ambition is in pursuit of a vision of zero packaging waste. It encourages sustainable agriculture and innovation to minimize greenhouse gas emissions as it grows the business (The Coca-Cola Company, 2013). It helps inform consumers by printing clear, front-of-pack calorie information on almost all the products including offering detailed information online.

The Coca-cola foundation sponsor programs educate consumers about the significance of a balanced diet (The Coca-Cola Company, 2013). As malnutrition becomes a serious phenomenon and as obesity rates heighten, the company is in the process of producing a ready-to-drink fortified juice product that will address micronutrient deficiencies in school children.

One of the company’s intense focuses is on the elimination of child labor in sugarcane fields. The company is aware that child labor persists on some of the farms that grow cane for Coca-Cola’s sugar suppliers, triggered by local social norms and poverty (The Coca-Cola Company, 2013). By playing a role in improving access to vocational training and education, the company is working with its partners to brighten these children’s future towards a higher quality life. The greatest impact as a result of being responsive is customer loyalty, good will, high revenue and strong stakeholder support.

Objective	Measure	Target	Action	comment
Promoting the culture of equal employment opportunity: This will safeguard undue legal, economic, and reputation liabilities, a core requirement for securing its position as company of choice for all.	Success here can be determining through employee engagement surveys. Such will be effective in informing issues such as fairness and diversity climate in the company from the perspective of the workers.	A founding target for this objective should be to ensure that the employee engagement practice at the firm is free of discrimination for all at all levels and business engagements of the company.	Having in place a task force or committee to oversee employment engagements by the business units within the firm to ensure their compliance with the principles of equal employment opportunity policy by the company.	With a team responsible for commitment and accountability serves the need of the company by helping achieve diversity and inclusion, diverse talent recruitment help cultivate a diverse and inclusive workforce very important for the company.
Improving efficiency on use of local water resources: Since water is a core raw material, a commitment by the firm to sustainable use of local water resources translates to its acceptance by the locals as a source of sustainable value.	This objective can be measured by asserting reductions in amount of water the firm uses per product produced. In other words, higher volume of production for reduced amount of water implies increase in water efficiency at the firm.	The target of this goal of company objective should be to make the Coca Cola company a neutral company in relation to its usage of local water reserves as a core resource for its production lines.	Committing to invest in enhanced technologies for waste water recycling and in enhancing efficiency of its production lines to eliminate or reduce undue waste.	Improvising sustainability measure in consumption of natural resources shows the companies dedication to serve the people in all means, the company will most likely get support from the people for a long time meaning their products will have a market always.
Competitive position in quality and safety of products: This will have the competitive value of safeguarding its interest of making its brands the product of choice for all.	A core measure of this objective is reduction in the number of defective products in its production line.	The target here is for the firm to eliminate defective production in line with its binding policy on quality and food safety.	In order to achieve its objective on enhanced competitiveness in the quality and safety of its products, the firm should commit to the principles of Total Quality Management on assured continuous improvement to its production line and its product designing and handling practices.	Product improvement is important due to the growth taking place in the business, it will allow the company be on a higher side than the competitors who will also are trying to change their products. Handling of products and waste shows responsibility of the company giving it an upper hand in surviving and in the market.
Relationships to other objectives	The three objectives identified above for improving internal business processes at the Coca Cola Company find notable relationships with the financial and customer service objectives identified earlier in the Module 1 SLP and Module 2 SLP respectively. On the one hand, this is true given that these objectives are informed by a need for securing efficiency in the internal business processes at the firm for its assured success in ensuring optimized return on investment through offering of quality products whose production safeguards the sustainability needs of the local communities the company operates. As an emphasis, promoting a culture of equal employment opportunity safeguards the company against undue legal, economic, and reputation liabilities, a core requirement for achieving its financial and customer service objectives. Additionally, the objective on improving efficiency on use of local water resources translates to securing acceptance of the firm and its products by locals as a core market while safeguarding it from undue compliance liabilities. Lastly, competitiveness of quality and safety of products improves level of consumer trust and loyalty on products, and hence safeguarding the market of such products from the challenge of competitors in the industry.

Number 3

BSC Implementation & the Internal Business Process Perspective for the Coca Cola Company

Objective	Measure	Target	Action
Promoting the culture of equal employment opportunity: This will safeguard undue legal, economic, and reputation liabilities, a core requirement for securing its position as company of choice for all.	Success here can be determining through employee engagement surveys. Such will be effective in informing issues such as fairness and diversity climate in the company from the perspective of the workers.	A founding target for this objective should be to ensure that the employee engagement practice at the firm is free of discrimination for all at all levels and business engagements of the company.	Having in place a task force or committee to oversee employment engagements by the business units within the firm to ensure their compliance with the principles of equal employment opportunity policy by the company.
Improving efficiency on use of local water resources: Since water is a core raw material, a commitment by the firm to sustainable use of local water resources translates to its acceptance by the locals as a source of sustainable value.	This objective can be measured by asserting reductions in amount of water the firm uses per product produced. In other words, higher volume of production for reduced amount of water implies increase in water efficiency at the firm.	The target of this goal of company objective should be to make the Coca Cola company a neutral company in relation to its usage of local water reserves as a core resource for its production lines.	Committing to invest in enhanced technologies for waste water recycling and in enhancing efficiency of its production lines to eliminate or reduce undue waste.
Competitive position in quality and safety of products: This will have the competitive value of safeguarding its interest of making its brands the product of choice for all.	A core measure of this objective is reduction in the number of defective products in its production line.	The target here is for the firm to eliminate defective production in line with its binding policy on quality and food safety.	In order to achieve its objective on enhanced competitiveness in the quality and safety of its products, the firm should commit to the principles of Total Quality Management on assured continuous improvement to its production line and its product designing and handling practices.
Relationships to other objectives	The three objectives identified above for improving internal business processes at the Coca Cola Company find notable relationships with the financial and customer service objectives identified earlier in the Module 1 SLP and Module 2 SLP respectively. On the one hand, this is true given that these objectives are informed by a need for securing efficiency in the internal business processes at the firm for its assured success in ensuring optimized return on investment through offering of quality products whose production safeguards the sustainability needs of the local communities the company operates. As an emphasis, promoting a culture of equal employment opportunity safeguards the company against undue legal, economic, and reputation liabilities, a core requirement for achieving its financial and customer service objectives. Additionally, the objective on improving efficiency on use of local water resources translates to securing acceptance of the firm and its products by locals as a core market while safeguarding it from undue compliance liabilities. Lastly, competitiveness of quality and safety of products improves level of consumer trust and loyalty on products, and hence safeguarding the market of such products from the challenge of competitors in the industry.

References

The Coca Cola Company (2014). 2013 sustainability report. Retrieved from http://www.cocacolasabco.com/pages/social-responsiblity