FOR A-Z ANSWERS ONLY

Please use the following to conduct your research.

Strength

a. Patents/Trademarks/Licensing .20 b. Financing .15 c. R&D .15

d. JIT Inventorying/Supply Chain Management .10 e. Domestic/Foreign Distribution .10 Weaknesses

a. Poor R&D/Supply Chain management under AMF

b. Poor quality c. Seasonality d. Employee CBA expirations and Union issues

e, European 651CC+ market share

Opportunities

a. Marketing- HOG, BRAG, Conventions, museums .20

b. Gain younger customers/female riders .15

c. Foreign Sales .10

d. First time rider training and safety courses .05   

Threats

a. Competition in the heavyweight motorcycle market .15 b. Aging baby boomers .15 c. Slowing economy may lead to lowering production .10

d. Regulation .10