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MKTG320-1404A-01

Quesadra D. Goodrum

Class Discussion2 Phase 1

Colorado Technical University

Professor: Heather Weller

10/05/2014

Using the course scenario as your example, discuss the following:

1. Define advertising, and explain it through a banking-related example

2. Define public relations, and explain it through a banking-related example

3. Compare and contrast these concepts as they relate to marketing

4. Illustrate how these are components of the overall marketing mix