Weekly tasks or assignments (Individual or Group Projects) will be due by Monday, and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.
Using the bank scenario as a guide, discuss the following:
· Create advertising and public relations objectives that align to each one of the bank’s strategic goals. Be sure to use the specific, measurable, achievable, relevant, and time-bound (SMART) methodology.
· Demonstrate how each objective aligns directly to an organizational goal.
· Discuss the importance of using specific objectives to meet the organizational goals from measurement, accountability, and return on investment perspectives.
Please submit your assignment.
queadr
mktg320-1404a-01_individualproject_phase1.docx
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