Marketing Pricing process and decisions paper

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chuao_pl.xls

Sheet1

Chuao
Product: Cinnabomb
SKU 015387- Count Case 75
SKU 015387- Count Weight Raw Material Cost/CS. Weight/CS + 1% loss Price Cost
Price per bar $6.50 Chocolate 1 2 $ 2.00
Wholesale List Price $51.00 Marshmallow 1 3 $ 3.00
Allowances $0.05 Cinnamon Oil 1 3 $ 3.00
Competitive Price Allowance $0.05 Ingredient 3 1 0 $ - 0
Net Price $50.90 Ingredient 4 1 0 $ - 0
Ingredient 5 1 0 $ - 0
Cost of Goods Raw Materials $8.00 Total Ingredient Cost $ 8.00
Packaging $0.75
Direct Labor = $ .16/bar $12.00
Variablle OH@ 7% $3.57
Variable Cost of Goods Sold $24.32
Freight @$.001/mile $1.01
Distribution @1.6% case price 1.60% $0.82
Brokerage @5% case Price after allowances 5% $2.55
Marketing Cost /case 2.75% $1.40
Total Marketing Cost $1.40
Fixed Overhead = $1.63/case $1.63
Gross Profit $3.81
G&A (General and Administrative) 3.54% $1.81
$ Profit/Loss $9.37
% Profit/Loss (Target is 18.5%) 18%

Sheet2

Sheet3