BUS/475 - 1,050-1,400 word Paper, PLUS Balanced Scorecard and Communication Plan

Content

70 Percent

Met

Partially Met

Not Met

Comments:

· Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.

· Describe how the division addresses customer needs and achieves competitive advantage.

X

Creative idea and marketplace. Why just the one market?

· Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.

· Explain how the vision, mission, and value of the new division align with the company’s mission and vision.

· Summarize how the vision, mission, and values guide the division’s strategic direction.

X

How does this new concept apply to the company’s current strategy? As the CEO I am asking how this new concept ties to DuPont’s current direction. Some suggestions for the vision may be to remove “number 1” and replace with “premier provider”; you may also want to shorten the vision. Keep it to the market share and relationship. You can add in the “we achieve this by” part in your strategy.

· Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics and its alignment to those of the company.

X

The paper is between 1,400 and 1,750 words in length.

X

Total Available

Total Earned

7

6.7/7

Writing Guidelines

30 Percent

Met

Partially Met

Not Met

Comments:

The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.

X

Intellectual property is recognized with in-text citations and a reference page.

X

Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.

X

Sentences are complete, clear, and concise.

X

Rules of grammar and usage are followed including spelling and punctuation.

X

Total Available

Total Earned

3

3/3

Assignment Total

10

9.7/10

Additional comments:

Good job. See notes above.