some one do research and assignment ?

Activity A – Group Research

Overview Good information is required for any problem-solving or decision-making process, whether it is customer reviews when choosing a new cell phone, or historical sales data when trying to solve a marketing product mix problem.  In class, we talked about the range of resources available to you for data collection.  This activity gives you a chance to practice.

Objectives

• To gain experience using some of the online research sources available through VIKAT.
• To understand the difference between Google and the “Deep Web”.

Materials All information can be gathered by using business databases through the PSU Library online portal called VIKAT.

Group Activity Instructions Your group has been hired by Max to help him get his business on better footing. Follow the instructions below and prepare your reflection to include these items.

• You are a management consultant hired to help Max with his video store business in Missoula.
• Develop a research strategy in support of your consulting activities. What information would help with your efforts? How would you go about getting it?
• Find a research report on Mintel that might be useful in your work for Max. Show me the title of the report (and MLA citation) along with one interesting piece of information that you think would be relevant for your work.
• Find one online “refereed” source about the video entertainment business. Provide the Ulrich’s page proving the peer-reviewed status. Include the MLA citation.
• Dish Network may be considered a key competitor for Max. Find an online SWOT analysis for Dish Network.
• Find population age and income distribution information about Missoula. What is the average family income in the city? Average age?

Scribe Instructions Collect your findings, along with your research strategy, and post to your group’s e-portfolio.