Phyllis Young
909kidd
refrences.rtfTECHNICAL WRITING 4
Running Head: TECHNICAL WRITING 1
Importance of Internet to a company
Marketing products through the internet is essential. This is because of alignment between purchasing decisions of consumers and on-line marketing strategy. A number of studies carried out show that there is an increase in the number of consumers using on-line research on mobiles and social media to check the products and their prices (O'Rourke, 2012). Majority of consumers do this before making the decision of purchasing the product.
Marketing products through the internet makes it possible for a company to create relations with prospects and customers through low-cost communication that is personalized and regular contact. Internet marketing is characterized by the following:
- Convenience
On-line marketing enables a business to stay open throughout. This relieves the owner of a business from worrying about opening, closing hours and payment of overtime to employees. Convenience also comes in where customers are able to have access at the products from their home and make purchases at the click of a button (Sunil, 2014).
- Reach
On-line marketing does away with distance barrier. A seller can dispose his or her products from any part of the world without the need of setting-up an outlet. This type of marketing will widen customer base of a business.
- Cost
Opening a retail store and marketing products from the store is very expensive compared to selling the commodities through the internet. A company will save a lot of cash in the marketing process of its products.
- Personalization
Internet marketing will enable a company to personalize offers to buyers by creating profiles of their preferences and purchasing history. A company can make a target offer matching interests of a buyer.
- Relationship
The internet offers an important platform for retaining customers and creating a good relationship. A company can follow-up on whether the customer has received a product (Philip, 2012).
Marketing plan
The marketing plan is a blueprint that comprehensively outlines a company’s overall marketing effort. Marketing plan operates from two points: tactics and strategy. The majority of companies does strategic planning that covers only one year that is ahead. Few companies carry out strategic planning that covers two or many years ahead. A properly designed marketing plan will not only reward staff who are performing well, but also creates alignment between corporate mission and marketing activities. A marketing plan is important to a company in the following ways:
- The marketing plan will make it possible for a company to know the key marketing elements, draw down a map of the direction it plans to move and come up with workable objectives.
Marketing plan provides a broader perspective outline of a company’s business plan. The business plan will give company knowledge on how they will transform a simple idea of a product into a proposition that is commercially viable (O'Rourke, 2012).
The benefits of selling products on-line
Marketing products on-line will offer the company the following benefits:
- Twenty four hour market for products. Consumers are able to have access to the products at any time of the day or night.
- On-line marketing will bridge the distance between a company and its customers. This type of marketing will widen customer base of a business.
- A company will save a lot of cash in the marketing process of its products. There will be no need of product campaign and going round markets advertising (Philip, 2012).
- Internet marketing will enable a company to personalize offers to buyers by creating profiles of their preferences and purchasing history.
On-line marketing creates a better relationship between a company and its buyers due to constant online communication.
Recommended strategies
In order to increase sales and create awareness of products, management of the company in question should adopt the strategies listed below:
- Marketing strategy - marketing strategy is a game plan that if used will enable the companies to attain its objective. The marketing strategies are product description, better promotion plans and placement.
- Targeting Strategy - Targeting strategy is the choosing specific buyers to whom the company will supply its products. The targeting strategy entails market segmentation, choosing the appropriate side of the market and deciding on the product to be distributed in each segment (Sunil, 2014).
- Pricing strategy - Setting price of a product is very important in determining the success of the product and the company in question. Pricing strategies include: Penetration pricing, competitive pricing, product pricing, cost-based pricing, premium pricing, and cost plus pricing.
- Effective distribution strategy - these are ways used by a company to ensure that the products reach the end user. A good distribution strategy will make a company achieve its goal. The strategy should be one that maximizes the profit of the company (Sunil, 2014). . The company can supply the products directly to the consumers, supply to retailers who will later on sell to consumers or sell its products to distributors who sell to retailers then finally the retailers sell to the customers (O'Rourke, 2012).
- Market Expansion Plan- the company can partner with the other companies like Google and Facebook to help in the marketing of the products. The company can also market the drive on-line on Google and Facebook. Partnering and online marketing will enable Facebook and google users to see the products, hence this will create customer awareness.
Reference
Sunil, G. (2014). Managing Consumers as an Investment. The Strategic Value of the Consumers in the long Run , 24(4)70-77.
Philip, K. (2012). Marketing Management. New York: Pearson Press.
O'Rourke, J. S. (2012). Management communication. Pearson Higher Ed.
