GB580 Unit 04 Templete

Running head: STRATEGIC CANVAS 1

Strategic Canvas 5

Strategic Canvas

Computer Industry: Apple, Microsoft, and Dell

GB580-01N: Strategic Management

Unit 4

Team C Assignment:

Ishanti Johnson, Venkia Jones, Amy Larsen, Grace-Ann Long, and Tonya Mallory

Kaplan University

October 14, 2014

Abstract

Introduction 4 Strategic Canvas 4 Buyer Utility Map 4 Blocks to Utility 4 Synopsis 4 Removing Blocks of Utility 4 Three Tiers of Non-Customers Analysis 4 Conclusion 4 References 5 Table of Contents

Introduction

Strategic Canvas

Strategy canvas before the strategy is applied

Apply the strategy canvas as it is today for each of the three companies (or products/services) the team chose. Do the strategy canvas. Write a 1-2 page explanation of the chart using the six factors you have chosen to examine. a. To do this properly, you will need to identify the six factors. Please examine the strategy canvases provided in the text to get examples that other companies have used. Be sure to use ones you plan to affect through examination of the Buyer Utility Map, six paths (week 5), and the customer tiers (item 4).

Buyer Utility Map

Complete the Buyer Utility Map for your company (p. 121, template provided)

Blocks to Utility

Uncover the blocks to utility and determine how your company will (or has) address(ed) them.

Synopsis

Write a 1 page synopsis of the blocks to utility.

Removing Blocks of Utility

Write a 2-3 page plan for removing the most important blocks to utility.

Three Tiers of Non-Customers Analysis

Complete the three tiers of non-customers analysis for your company (p. 104). No need to use a template; just write 2-3 pages discussing them.

Conclusion

References

De Kluyver, C.A. (2012). Strategy: A View From the Top 4th ed. Upper Saddle River, NJ: John A. Pearce II

Kim, W. C. & Mauborgne, R. (2005). Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press.