marketing- due in 3 hours

E-MARKETING PROJECT

NAME: _____________

The purpose of developing a web page design is to optimize your sites activity. You want customers to keep coming back. There are several ways to generate traffic to your website:

1. Creating a site map – an index of the pages on your site.

2. You want to optimize by using key words. You want to make sure your website is among the top 10-20 results when searching. If you do not optimize your site for search engines as well as human interest your website will be lost in the millions of other pages.

3. Another way to attract and keep traffic is developing ‘Marketing Articles’ about your product or industry. This is a great way to build repeat traffic.

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E-Marketing Assignment:

A. Create the following pages for your project

1. Front Page Website – 30 points

2. Product or service page – 25 points

3. Marketing Article – 25 points

4. Pop-Up Advertisement – 20 points

B. Use 8.5 x 11 inch paper for each page.

C. Page One Requirements: 30 points

· Header with name of company and logo

· Content

· Navigation bar

· Footer

D. Page Two Requirements: 25 points

· Product and service information

· Include all of the following that would apply – pricing, availability, colors, styles, shapes (Picture of your packaging); how to order, contact information.

E. Marketing Article: 25 points

Article can be about your company and your product or service. The product description completed in the Product Assignment would be a good start. This is an opportunity to gain repeat customer traffic to your website. The information can be informative about industry practices or information on future plans of the company.

Include the following:

· Product description

· Favorable commentary regarding the product and/or the company

· Industry practices that will help customers

· Guidelines for using the product

· Overall ranking of product, service, or company

· Use your blog assignment sheet as the marketing page

F. POP-UP Advertisement: 20 points

Your pop-ad should be very brief and designed to attract your customer’s attention. Your ad can be related to conviction on the part of your customer, or a general overall awareness of your company. The ad should include the following:

· Headline

· Brief Body Copy focused on awareness

· Logo

· Tag-line