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University of Phoenix Material

Audience Analysis and Adaptation Worksheet

Speaker _________________________________ Topic _______________________________

What is this speech’s audience? _________________________________________________

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What is this speech’s specific purpose? ____________________________________________

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In choosing a specific purpose, how may you narrow the topic so it is appropriate to this audience?

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Demographic Audience Analysis: What special adaptation is necessary in the speech?

Age___________________________________________________________________________

Gender __________________________________________________________________________

Sexual orientation _________________________________________________________________

Religion _________________________________________________________________________

Racial, ethnic, and cultural background ________________________________________________

Group membership ________________________________________________________________

Other (specify) ___________________________________________________________________

Situational Audience Analysis: What special adaptation is necessary in the speech?

Size___________________________________________________________________________

Response to physical setting ______________________________________________________

Knowledge about topic __________________________________________________________

Interest level in topic ___________________________________________________________

Attitude toward topic ___________________________________________________________

Disposition toward speaker ______________________________________________________

Disposition toward occasion _____________________________________________________

Speaker ________________________________ Topic ________________________________

What devices will you use in the introduction to gain audience attention?

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What steps will you take to relate the topic to this audience?

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What are the speech’s main points? Why did you develop these particular points?

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What decisions will you make in choosing supporting materials?

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What steps will you take to make language clear and appropriate to this audience?

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What adjustments will you make in delivery—rate of speech, volume, tone of voice, gestures, and the like—to communicate your ideas?

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Used with permission from the McGraw-Hill Companies.

Lucas, S. E. (2009). The art of public speaking [Instructor’s version] (10th ed.) Boston: McGraw-Hill-Higher Education.