Whirlpool Powerpoint
aussieinmiss
whirlpool_corporation.pptxName
Class
Date
Professor
Whirlpool Corporation
Whirlpool Corporation
Global Manufacturer of Major Home Appliances
Annual Sales of approximately $19 billion in 2013 (Whirlpool, 2014).
59 manufacturing and technology research centers
Employs 69,000 Workers
The Whirlpool Corporation has a strong brand and reputation for the high quality product they provide. The company is a global manufacturer of major home appliance beginning with washers and dryers and expanding overtime into different appliances, such as refrigerators and dishwashers. The company is thriving after a hundred years with annual sales of $19 billion dollars in 2013 (Norena, 2013). The company currently has 59 manufacturing and technology research centers locate across the globe and the United states (Norena, 2013). Due to their global production the company provides jobs to 69,000 workers.
2
History of Whirlpool Corporation
Founded in 1908 by Lou Upton
Began as the Upton Machine Company
Produce Motor-Wringer Washer
1911 First Whirlpool Washing machine
103 Years in Business
Whirlpool was founded in 1908 by Lou Upton who took a hand washing machine and electrified it creating the first innovative household equipment (whirlpool, 2014). The company began as the Upton Machine Company producing the first motor-wringer washer in 1911. the company has currently been in businesses for 103 years.
3
Mission, Vision, and Values
The Best Branded Consumer Products... in Every Home Around the World
Create, Demand and Earn Trust Every Day
Respect, Integrity, Diversity, Inclusion, Teamwork, Spirit of Winning
The mission of Whirlpool is provide the best branded consumer products for every home on the globe (Whirlpool, 2014). There vision is to create, demand, and earn trust every day while their values are respect, integrity, diversity, inclusion, teamwork, and spirit of winning (Whirlpool, 2014 ).
4
New Products
Smart Front Load Washer & Dryer
Advancements in Adaptive Fabric Care
Sensor Cooking Microwaves
Double Oven Ranges
4 French Door Refrigerator
New products being introduced by Whirlpool include new smart front load washers and dryers as well as advancements in adaptive fabric care. Whirlpool is introducing sensor cooking microwaves and double over ranges as well as their new French door refrigerator with doors.
5
Pursuit of Innovation
90 years of constant growth and invention (Whirpool, 2013).
13-year Quest for an Embedded Innovation
Phase 1 Thru Phase 3 in Innovations
Establishing Innovation as a Core Competency
Whirlpool has begun their pursuit of innovation since opening their doors. Whirlpool established a new innovative way to clean clothes and later branched into their household appliances. This has resulted in 90 years of constant growth and invention (Whirlpool, 2013). The pursuit of innovation bean with a 13 year quest to develop embedded innovation. This quest consisted of Phase 1 and Phase 3 innovation and was followed by Innovation as a Core Competency.
6
Phase 1 of Whirlpool Innovations
3 dedicated Teams for Developing new Innovative Products
White Canvas Innovation
100 Day Plans
Double Diamond Process Adoption
Phase 1 was the beginning of Whirlpools quest for excellence in innovation. Phase 1 was between 1999-2003. It began with three dedicated teams for developing new innovative products. Three of the innovation approaches included the white canvas innovation . The 100 Days Plan, and the Double Diamond Process Adoption. The Double Diamond Process Adoption approach is a set of tools was key to demonstrating that an established organization could transform itself through its own people and that everyone can innovate (Norena, 2013).
7
Phase 2 Whirlpool Innovations
i-Mentor Program
Sandbox for Innovation
Seeing is Believing
i-Boxes
Formal Metrics
Phase two of Whirlpool innovations occurred from 2004-2010 and consisted of the i-Mentor Program, Sandbox for Innovation, Seeing is Believing, i-boxes, and Formal Metrics. The Seeing is Believing is program used consumer generated data to make decision about the future approach of Whirlpool. Formal metrics were applied by categorizing the innovative household appliance and then measuring the innovations to scale.
8
Phase 3 Whirlpool Innovations
New Scaling Mechanisms
Turbo Projects
Third Diamond
Creating Desire through Design
During Phase 3 Whirlpool developed new scaling mechanisms which included establishing new management systems, establishing standards and common operating systems and establish strategic architecture (Norena, 2013). Turbo projects were established to diversify the types of project being developed by Whirlpool while the Creating Desire through Design involved determining the needs of the consumer and providing innovative solutions.
9
Innovation as a Core Competency
Innovation-related Activities
Redesigning Business Processes
Building an Innovative Management System
Changing Company Culture
In 2010 Whirlpool established a new Innovation as a Core Competency approach. This core competency was to make innovation every aspect of the business starting with establishing innovation in all business related activities. This required the company to redesign business processes and build innovative management systems as well as to change the company culture to one focused on making advancements in technology.
10
Innovations of the Future
Whirlpool 20/20
Innovation in Focus
Connection in Focus
Style in Focus
In the 21st Century “Innovation as a Core Competency” is still an important part of Whirlpool's innovation strategy but the new approach also includes the Whirlpool 20/20 Vision (Whirlpool, 2014). This means the company develops innovation based on the needs of the consumer. This includes innovation, connection, and style in focus. The company develops data on the design wishes, the style of the Whirlpool product, and the connection it makes to the consumer.
11
References
Norena, M. (2013). Whirlpool's Innovation Journey: An on-going quest for a rock-solid and inescapable innovation capability. Retrieved September 4, 2014 from http://www.managementexchange.com/story/whirlpools-innovation-journey
Whirlpool. (2014). Our History. Retrieved September 4, 2014 from http://www.whirlpoolcorp.com/about/history.aspx
Whirlpool. (2014). Whirlpool 20/20. Retrieved September 4, 2014 from http://ces.whirlpool.com/
