DUE: 10/10/14 @ 1pm est.

Assume that you work for Wonder Bikes, a company that sells bicycles. This company started in the U.S., but it has been a big player in the European market for a long time as well. Now, however, it is going to be expanding into a new market outside the US and Europe.

You are a highly respected manager, and you have been asked to head a sales team that is developing the market in a new country. You will be taking some of your US employees to the country, where you will lead an operation that will include these US employees as well as new employees who are citizens of the country. You know that an understanding of country’s culture is important for two reasons. First, you need to create a successful sales team that will include both US employees and the new employees from the target country. Second, you want to successfully sell your bicycles to a new set of customers, customers who live in that country, with its unique culture and environment.

To better understand how to address these two challenges, you have decided to educate yourself by researching the country where you are setting up your bicycle sales operation and the people who live there. After conducting this research, you have prepared a briefing for your executive board. You want the board to know that you are prepared to lead the sales team in the new country.

The purpose of the briefing is two-fold: (1) you want to convince the board that you are ready to develop an effective multi-national team; and (2) you want to convince the board that you are ready to sell bicycles to a new set of customers.

Here is your assignment.

Please select one country in Asia or Africa. This will be your new target market. Then develop an Executive Briefing (in the form of an essay) for the board . Your briefing should include the following information:

>>>> Please use sub-titles<<<<< so I can follow the essay to make sure everything is address. Thanks.

Introduction – to explain the purpose and focus of your presentation

Description of the Country – Relevant Information on:

1. Location and geography of the country

2. Overview of the history, political system, and economic system

3. Characteristics of the people who live there

Overview of the Culture of the Country – Relevant Information on:

1. Traditions and Customs – particularly those that impact business

2. Values and Ethics - particularly those that impact business

3. Life Styles and Behavior - particularly those that impact business

4. Other Common Business Practices

Key Strategies You Will Use for Developing an Effective Multicultural Work Team:

· Strategies you will use to promote collaboration and effective work behavior – strategies that are relevant to the creation of a team that will consist of US members and members from the country you have selected

· Specific actions – steps you will take to implement the strategies

· Be sure to reflect the information you present on the country’s culture

· References to the Textbooks - to show that your strategies are grounded in the theories we have been studying (authors names)

Key Strategies for Selling Bicycles in a New Market:

· Strategies you will use for selling bicycles in this new market – strategies that are designed to respond to the values and behaviors of the country’s residents

· Specific actions – steps you will take to implement the strategies (e.g., communicating about your product, building interest in its features and benefits, etc.)

· Be sure to include your thoughts on how the values expressed in the country’s culture will inform the message that you create in your advertising

· References to the Textbooks - to show that your strategies are grounded in the theories we have been studying

Conclusion – to reinforce the purpose and focus of your presentation and convince the board that you are ready to proceed

Some notes on assignment requirements:

· The paper should be 8 double-spaced pages, and it should include a minimum of three references. You must include at least three references to your text books (Peter G. Northouse & Nancy J. Adler), but you may also use references to other materials as well. I assume that you will need to refer to source material on the characteristics of the country you choose. All references should be correctly annotated in APA style.

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· The paper should demonstrate that you have read and understood the reading assignments by referring to the material in Peter G. Northouse & Nancy J. Adler to support your ideas.

· Assume that you are the Country Wonder Bikes Manager and write from that perspective. You may use “I.”

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· SPECIAL NOTE: While I am interested in the background of the country and its culture, be sure that more than half of the paper discusses the strategies for building the team and for selling bicycles in the new country. Cite specific strategies, show references to the textbooks to explain why they are important, and make sure that they are adapted to the specific culture of the country you choose.