ENGLISH CLASS

Running head: Taxonomy 1

Name: Mohannad Alangari

Course: News Literacy

Date: 19 – 06 - 2014

Taxonomy 2

Journalism

Entertainment

Advertising

Publicity

Propaganda

Raw

Information

Goal

To Inform

To amuse or

engage people

during their

leisure time in

activities in

which they are

passive

participants

To sell goods,

services by

increasing

their appeal to

consumers

To promote

talent/personal

ities by

increasing

their visibility

To build

massive

support for an

ideology by

canonizing its

leaders or

demonizing its

opposition

To bypass

institutional

filters and

distribution

costs in order

to sell,

publicize,

advocate,

entertain, and

inform.

Methods

Verification,

information,

accountability,

independence.

Visual arts,

music, movie,

story-telling,

artistic

performance

Staged events,

advertisement,

public

statements,

and

sponsorships.

Promoting

good image,

corporate

citizen, and

hyping.

Attempt to

manipulate

people’s

emotion,

outright lies

about the

opposition,

appeal to

majority.

Social media

such as twitter,

blogs, and

YouTube.

Practitioners

Reporters,

editors,

producers

Actors,

musicians,

writers,

designers.

Public relation

practitioners,

spokesperson,

ad agencies.

Public relation

specialists,

spokesperson,

publicity

agencies

Political

lobbyist,

professional

propagandist

Individual

with internet

access, and

activist.

Outcome

Inform the

public,

educating

people about

an incidence.

Criticizes

social norms,

to distract and

may be change

the view of

participants

about daily

life.

To increase

sales of a

product or

improve

awareness of

such product.

Influence

people’s

perception of

someone or

something,

make someone

or something

look good and

appealing.

Help a group

maintain or

seize power,

engage the

public for

support

Using to

promote and

expressed

oneself and

used for

propaganda.

Taxonomy 3

Reference

Class Week 3 PowerPoint, 2014.