Caninantics Marketing Plan

Product: Canine Friend Food Dispenser

Situational Analysis:

Caninanitcs is a new company whose it’s in its first year of product development. Their new invention of the Canine Friend food dispenser has been a success among pet owners. With the right marketing their invention could be in the hands of all pet owners across the world. Caninantics is looking to add more products to help pet owners and their furry friends.

SWOT Analyis:

Strengths :

· Focuses on pet only products.

· No other product on the market like it.

Weakness:

· New company, lack of experience, and branding.

· Start-up costs, slow profits.

Opportunities:

· Large market and opportunity to expand.

· Branding recognition for future product inventions.

Threats:

· Malfunction of products and bad reviews.

· Pet Competitors making a similar product.

Marketing Strategy:

Caninantics will focus on making it easier to feed pets while owners are away at work, who may have difficulty opening cans, and offer an overall more convenient way to feed their pets. Caninantics is committed to making life easier and happier for owners and their canine companions by offering simple products that are life changing.

Financials: Caninantics will supply a break-even analysis as it will show the needed sales to be profitable.

Break-Even Analysis : Caninantics break-even analysis shows that $4,500 in monthly sales is required in order to break even.

Controls:

Caninantics will use their marketing plan to monitor and review the company’s performance in order to achieve their corporate goals. The following areas will consistently be analyzed in order to stay on track, modify actions as needed in order to stay on with company projections.

· Profits: monthly and annual

· Expenses: monthly and annual