Final Business Model and Strategic Plan

Seaboard Corporation is one of the US based international Corporations corporations that is operating in a number of countries in America, Europe, Asia, and the Caribbean. This paper will examine Seaboard Corporation mission statement, vision statement and the main guiding values and principles of the corporation in the competitive environment. Furthermore, this paper will examine various divisions of Seaboard Corporation and lastly will be a section that discusses marketing strategies used by this company as it tries to meet costumers’ needs.

Table of Contents Executive summary 2 Introduction 4 Seaboard Corporation Mission Statement 4 Seaboard Corporation Vision Statement 4 Seaboard Corporation Core Values 5 Seaboard Corporation pork processing and transportation 6 Seaboard Corporation ways of addressing customer needs 6 Conclusion 8 References 9

Seaboard Corporation which is based in Kansas is one of the leading global companies that deal with ocean and agriculture transport services. Some of the business activities of the Seaboard Corporation include: pork production and processing, sugar production, citrus production, commodity merchandising, flour milling and cargo shipping across the globe. Research shows that, Seaboard Corporation owns seven container vessels and the remaining 23 used for her business activities are chartered to the corporation. In addition to this, Seaboard Corporation has more than 20,000 employees working in different chain stores in different locations more so in Africa, Latin America, and in the United States of America. Typically, Bresky family is among the key owners of Seaboard Company and the net sales made by this Corporation on annual basis are more than $ 2.0 billion (Hart, 2003). 

Seaboard Corporation is a food producing and processing company that aims at offering high-quality, fair priced food and agricultural products using natural ingredients. We view ourselves as partners with our customers, our employees, our community and our environment. In addition to this, we aim at becoming a globally recognized corporation which is capitalizing the sustained interest in agricultural products. Above all we aim at moderating our growth, our annual profitability and maintaining our sense of pride.

Our vision statement at Seaboard Corporation is to become a global company that understands the needs of our customers globally by creating products and services which satisfy their needs and interest. In addition to this, we hope to maximize our profits by sharing them with our esteemed customers from all over the world. Furthermore we nurtured our winning network by building a strong relationship with our global customers as well as being loyal to all clients who come from different regions or locations across the globe.

Typically, values act as a compass in our corporation and they guide us in our daily activities in terms of internal and external relationship. Integrity which is among the key values in our company states that all employees in our company act with honor and honesty when serving customers. Secondly is diversity whereby we respect people from different cultures by ensuring that there is equality and equity when employees are being recruited. Thirdly, we are committed towards offering great products and services to our esteemed clients at a fair price. In addition to this, is accountability whereby we acknowledge and take responsibility for the policies, decisions, actions and products that we come up for our esteemed customers. Furthermore, we value innovation whereby we are perusing new creative ideas in creating a friendly environment with the use of technology.

Safety is highly valued in Seaboard Corporations and in this respect, the company ensures that all employees’ works in an accident free environment in order to increase and maximize to entire workforce. On their side, employees are expected to be careful on what they do in the corporation, thus they should ensure that they don’t cause any harm to the property of the company and to the employees. Lastly but not the least, empowerment is vital in Seaboard corporation, the corporation is committed towards employee empowerment by encouraging them to take responsibilities and give their best as well as involving them in decision making process because the success of the company depends on these employees.

Over the past few years, Seaboard Corporation has been gaining momentum and it has been expanding into new markets in various parts of the globe. Indeed, this company has specialized in the production, processing and transportation of pork to various markets across the globe. Fresh pork is sold by this company under the name, Prairie Fresh while frozen bacon, pork fat and other products are sold under the name Dailys. Seaboard Corporation Trading and Milling Division is responsible for cargo shipping from the United States of America to Africa, Caribbean Basin, and Europe and to both South and Central America.

On the other hand, Seaboard Corporation Marine Division operates different warehouses where the company stores their products temporarily and employees in this division are given the task of consolidating these products. Secondly, is Seaboard Corporation Power Division which is based in Dominican Republic and it is involved electricity production in her two floating electricity generating facilities. Forty, is Seaboard Corporation Sugar Division which is based in Louisiana specializes in sugar production, this division owns large sugarcane plantations and it involves itself in refining sugar, producing alcohol and selling these products to consumers from within and across the globe. Lastly, is Seaboard Corporation Turkey Division based in Turkey. This division specializes in the production, processing and distribution of Turkish products in the region.

Seaboard Corporation has developed a number of marketing strategies which are being utilized when addressing the needs of customers from all parts of the world. The company utilizes innovative tools and traditional marketing techniques to meet the needs of customers from all parts of the globe. Some of the techniques used by Seaboard Corporation include the use of branding and electronic marketing solutions.

Consistency is one of the marketing strategies that are used by Seaboard Corporation as it tries to meet customer needs. It is quite evident that customers are satisfied when the company offers them with consistent customer services through consistent customer service year-in-year-out. Seaboard Corporation has established a responsible customer care service whereby the employees’ gives immediate feedback to clients or customers on various issues raised by these clients (Kantor et.al, 2011).

Although pricing has not been the main factor considered by customers when choosing their loyalty to the company. Studies show that, nowadays customers are checking prices of similar products offered by different companies through online platform. Seaboard Corporation has set up the prices for her products and posts them on the website of the Company. This has enabled all customers from all parts of the globe to choose those products whose prices are favorable as they check them through the internet.

Lastly, Seaboard Corporation meets customer needs by ensuring that they communicate with their customers on daily basis. The company has come up with a website and open phone numbers that can be used by customers to access and raise their concern to the company over the products and services offered by the Company. In addition to this, Seaboard Customers contact staff members and other employees through various social media platforms. These platforms allow customers and staff members to chat directly and they receive immediate feedback from employees and staff members of the company.

Generally, Seaboard Corporation has been facing stiff competition from other companies from other parts of the globe. The above mentioned marketing strategies have been key in promoting Seaboard Corporation success. It is quite evident that Clients or customers of the company very loyal to the company no matter how competitive the environment is across the globe (Biegelman & Biegelman, 2008). 

It is indeed quite evident that, Seaboard Corporation is one of the leading US based corporations which is operating across the globe. The mission statement, vision statement and the key values are the main cornerstone of the corporation and it guides Seaboard employees and staff members in their day to day business activities. In addition to this, the adoption of various marketing strategies such as communication, consistency, and the use of news technology are the main tools or marketing plans which have helped Seaboard Corporation to satisfy the needs of its employees from all parts of the globe.

Biegelman, M. T., & Biegelman, D. R. (2008). Building a world-class compliance program: Best practices and strategies for success. Hoboken, N.J: John Wiley & Son

Hart, J. F. (2003). The changing scale of American agriculture. Charlottesville: University of Virginia Press.

Kantor, M., Nolan, M. D., & Sauvant, K. P. (2011). Reports of Overseas Private Investment Corporation determinations. Oxford: Oxford University Press.