Service Marketing Final Project Part 1

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_______________________________________________________________ Report Information from ProQuest October 13 2014 01:40 _______________________________________________________________

13 October 2014 ProQuest

Table of contents

1. Are You Ready for Some Football?: How Antitrust Laws Can Be Used to Break Up DirecTV's Exclusive Right to Telecast NFL's Sunday Ticket Package............................................................................................. 1

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Document 1 of 1 Are You Ready for Some Football?: How Antitrust Laws Can Be Used to Break Up DirecTV's Exclusive Right to Telecast NFL's Sunday Ticket Package Author: Bublick, Ariel Y ProQuest document link Abstract: Sunday is the day when most of the National Football League's (NFL) games are telecast on broadcast television. To provide fans with the opportunity to watch all games being played, instead of just the ones being locally broadcast, the NFL has granted to DirectTV the exclusive right to offer a package known as the Sunday Ticket. Sunday Ticket allows subscribers to view any NFL game occurring at that time. The NFL is granted several antitrust privileges by Congress but Sunday Ticket should not fall within these exemptions. Part II of this note offers a background on antitrust law and how the subject relates to the NFL. Part III provides a history of the NFL, its beginnings on television, and its current arrangements with broadcast and cable television, as well as with DirecTV. Finally, Part IV discusses the antitrust implications of Sunday Ticket and how the package's exclusive arrangement with the NFL is hurting consumers. Links: Check for full text via 360 Link Subject: Antitrust laws; Television sports; Professional football; Television programming; Location: United States--US Company / organization: Name: National Football League--NFL; NAICS: 711211, 813990; Name: DIRECTV Group Inc; NAICS: 517510; Classification: 9190: United States; 8330: Broadcasting & telecommunications industry; 4320: Legislation Publication title: Federal Communications Law Journal Volume: 64 Issue: 1 Pages: 223-246 Number of pages: 24 Publication year: 2011 Publication date: Dec 2011 Year: 2011 Publisher: George Washington University, National Law Center Place of publication: Washington Country of publication: United States Publication subject: Law, Communications ISSN: 01637606 CODEN: FCLJDK Source type: Scholarly Journals Language of publication: English

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Document type: Feature Document feature: References ProQuest document ID: 1033571289 Document URL: http://search.proquest.com/docview/1033571289?accountid=87314 Copyright: Copyright Indiana University. School of Law-Bloomington Dec 2011 Last updated: 2014-03-01 Database: ProQuest Central

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