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Professor’s Comment about the Marketing Plan A

Your paper is really good. You have a few sections you need to go back on and get more specific and elaborate a bit more. Think of this as an actual business document you will take to the bank with the prime purpose of lending you money. You have to be extremely specific. You need to go back and add numbers to your market, use the US census to get specific numbers. In APA avoid pronouns at all costs, I, YOU, HE, SHE, ME, THEY, THIS, THAT, etc. Never begin a sentence with THIS, THAT, THERE, you turn the sentence into a fragment. You have a few issues with commas and wording. In APA there are two spaces after periods. Your entire paper needs to be left aligned. You have a lot of extra blank lines floating around. I look forward to seeing how your paper and writing grows over the course of the class! Your company Executive Summary is a bit short. You were to thoroughly construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes. Thoroughly include the relevant outcomes: profitability, shareholder returns, and return on investment. A good Executive Summary is around 3/4 to a full page long. It is basically a summary of the entire marketing plan (to date).  What is the actual competition in your local operating area? Is competition on the rise or fall? How will this affect your business? Do you have internet competition? Look at the average income for your operating region. Is the average income rising or falling? How will this affect your business? Is your community in a recession or an expansion? Are there any economic tax breaks the local governing giving your local government is offering to start up a business there? What items are being tossed around politically that could affect you? For example, what about the Obama Care and Affordable Health Care Act, will that affect your business? Also, what about the latest student tuition debt recovery act and the homeowners mortgage bailout act, will those affect your business? What about the increase in political issues of Patents and Copyright infringement and software piracy and the prevention of it? What legal laws will you have to follow, such as copyright, trademarks, and patents? Will you utilize a website or social media networks? If so, how and why? What about ordering of supplies and distribution to the customer? What other technologies could you utilize? What are industry averages that show the use of calendar based software is on the rise? What about the amount of people using their phones build in calendar functions? Will that affect your business? Your Environmental Analysis section is a bit short. You are to thoroughly conduct an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces. Take a look at the Week 3 Discussion Board. Inside the Marketing Plan Discussion Thread I have PowerPoint that is on the Environmental Analysis. Inside, it lists examples of items that will go in each section of the analysis. You will need to beef this analysis up to get full points in the Week 8 Submission. I left notes under each heading. Your Target Market section is a bit short. You were to thoroughly specify the primary and secondary target markets for your company. Thoroughly cover the 4Ps, 5Cs and STP. You are to decide on which audience, out of all potential audience members and which segment, out of all identified segments that you will target specifically. The actual target within the specified segments. You need to look at the $ amount on income and spending money your target market has, how likely they are to use your business, education level, geographic location, etc. Be specific as to why you chose this specific target market. How will the price, product, place, and promotion, as well as, how the company, competitors, collaborators and context affect the customers.  Great job on your Performance Analysis section! You need to discuss why you chose each of these analysis and how you will use them to better your business. You need to discuss why you categorized each as you did and then generate some ideas on how to use your strengths to overcome your weaknesses and use the opportunities to compensate for the threats. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not quality as academic resources.  Your Reference page should be on a separate page, to do this, at the last line of text hit CTRL and ENTER on your keyboard to create a hard page break.

Professor’s Comment about the Marketing Plan B

Your paper is really good. You have a few sections you need to go back on and get more specific and elaborate a bit more. In APA avoid pronouns at all costs, I, YOU, HE, SHE, ME, THEY, THIS, THAT, etc. Never begin a sentence with THIS, THAT, THERE, you turn the sentence into a fragment. You have a few issues with commas and wording. In APA, a paragraph is 3-5 sentences with more in the 5 sentence range. The entire paper should be left aligned, not justified. In APA there are two spaces after periods. Good job on your Executive Summary Section, but it is a bit off. You were to thoroughly revise your executive summary from Assignment 1, based on the outcomes and implementation of your marketing plan and updated with the current sections included. Your Branding Strategy is a bit short. You are to thoroughly develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one (1) brand extension. Will you use an umbrella branding strategy or various different brands? Why have you chosen this particular strategy? How will you build this brand within your target market? What do you want your brand to say to your target market?  Great job on your Marketing Strategy section! Your Position Statement section is a bit short. You were to thoroughly develop a positioning statement which should include, at a minimum, i.e., a benefit, user, competitive, or innovative statement about your product / service. Thoroughly provide a rationale for your timeframe for execution of your positioning statement. Why did you choose this particular positioning strategy? What does it say about your business? How will it help your overall marketing plan? What exactly is your Positioning Statement? Your Customer Behavior section is a bit short. You were to thoroughly examine the relevant marketing science of customer behavior for your product / service. How do your potential customers behave? Where is your rationale and justification? Look at the industry averages and spending and/or purchasing habits of your consumers? Good job on your Company Introduction and Mission Statement Section, but it is a bit short. However, you were to thoroughly develop your company’s mission statement and company introduction. Tell us about your company and your overall mission that you want to accomplish with the business.  Your Reference page should be on a separate page, to do this, at the last line of text hit CTRL and ENTER on your keyboard to create a hard page break.