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marketing_plan_assignment__paper_template.doc

Marketing Plan 1

Week ? Assignment(Change the Assignment # to the Week you are submitting, so we can keep the different versions straight...delete this in the parenthesis)

Your Company Name: Marketing Plan

Your Name

Date

Your Degree Program

Partial Fulfillment in the Requirements for MKT 500

Strayer University

Your Company Name: Marketing Plan

Executive Summary

(Enter your Executive Summary text here. Thoroughly construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes. Thoroughly include the relevant outcomes: profitability, shareholder returns, and return on investment.) You do not have to hit TAB or ENTER to space over, the template is set for you. Simply highlight and retype over this information.

Environmental Analysis

(Discuss why it is important for the Macro-Environment should be examined and the impact it can have upon a business.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information

Competitive

(Thoroughly assess the Competitive Macro-Environmental issue trends which the company must operate.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information

Economic

(Thoroughly assess the Economic Macro-Environmental issue trends which the company must operate.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information

Political

(Thoroughly assess the Political Macro-Environmental issue trends which the company must operate.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information

Legal

(Thoroughly assess the Legal Macro-Environmental issue trends which the company must operate.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information

Technological

(Thoroughly assess the Technological Macro-Environmental issue trends which the company must operate.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information

Sociocultural

(Thoroughly assess the Sociocultural Macro-Environmental issue trends which the company must operate.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information

Target Market

(Thoroughly discuss why the target market is important. Thoroughly cover the 4Ps, 5Cs and STP.) Simply highlight and retype over this information.

Primary Target Market

(Thoroughly specify the primary target markets for your company.) Simply highlight and retype over this information.

Secondary Market

(Thoroughly specify the secondary target markets for your company.) Simply highlight and retype over this information.

Performance Analysis

(Thoroughly conduct a performance analysis with set benchmarks of 50% to 75% per annualized plan. Thoroughly include at least four (4) of the following metrics: tracking downloads of website content, Web site visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.) You do not have to hit TAB or ENTER to space over, the template is set for you. Simply highlight and retype over this information.

Quantitative Marketing Objectives

1. (Thoroughly develop four (4) quantitative marketing objectives from your chosen metrics.) You do not have to hit TAB or ENTER to space over, the template is set for you. Simply highlight and retype over this information.

Qualitative Marketing Objectives

1. (Thoroughly develop (4) qualitative marketing objectives from your chosen metrics.) You do not have to hit TAB or ENTER to space over, the template is set for you. Simply highlight and retype over this information.

SWOT Analysis

(Enter the reasons why a SWOT Analysis is important to a company's marketing plan.) You do not have to hit TAB or ENTER to space over, the template is set for you. Simply highlight and retype over this information.

Strengths

1. (Enter 4 Company Strengths here)

Weaknesses

1. (Enter 4 Company Weaknesses here)

Opportunities

1. (Enter 4 Company Weaknesses here)

Threats

1. (Enter 4 Company Threats here)

(Enter a few conclusions that can be found from your SWOT Analysis)

Conclusion

(Enter your conclusion here.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information.

References

(Enter your references here.) You do not have to worry about spacing the second line over to be in accordance of APA, because as you can see, the format is set in the template. Hit enter after this line of text and enter your references, then go back and delete this text.

You are required to have a minimum of 4 references for each time you submit the paper, totally in a minimum of 4 references. However, if you look at the rubric, to gain maximum points for the references section, you must include more than the minimum for each week. Note: Wikipedia and other Websites do not quality as academic resources.