feedback response 100-150 words

Instructions

Read the post and respond to the feedback with just 100-150 words. Must be 100% original.

Original Post

From the scenario, distinguish between two to three (2-3) different types of advertising media available for the new product launch.  Provide two (2) suggestions for the marketing intern that will help her create an advertising budget.

 From the scenario, for the new product launch, the 2 major types of available advertising media include:

1.      Television Media: Television will give the capacity to achieve customers, capability to exhibit the item, clarity, and capability to pass on feeling are the best of any medium.

2.      Social Media: Social Media is cheap that conveys elevated amounts of achieve, recurrence, and data, can show the item, and is focused on (Fisher, 2011).

For the marketing intern that will help her create an advertising budget, the two suggestions are as follow:

1.      Television media as advertising should be utilized so that they will get the more than 60% exposure to their target market.  This will help the GRP and compass numerous families and will be indicated or displayed different times on TV.

2.      Social media ought to be utilized too, it is reasonable, conveyances high intensity of achieve, recurrence and data and Golds Relings can show the item and is focused on, simply needs vividness and feeling.

From the e-Activity, create a new advertising message for a company of your choice using Attention, Interest, Desire, and Action (AIDA). Determine the fundamental manner in which you will measure the effectiveness of the advertising message and how it aligns with corporate strategy.

I create a new advertising message for Anti Tobacco Society:

Attention: Leave tobacco save humanity.

Interest: In cooperation with millions of devotees globally, Anti Tobacco Society can serve towards making a world free from tobacco harm.

Desire:  By supporting our cause, you help us to prevent and to save lives from dangerous harm of tobacco addiction, and you aid the society to stay healthy.

Action: With donating online, participating in Anti tobacco awareness events and seminars, volunteering to help in implementing the law against tobacco addiction for preventing and saving lives from its harms, you can make a difference and save the humanity.

The fundamental manners in which I will measure the effectiveness of the advertising message are by measuring increase donations feedback, greater numbers of sponsors and volunteers for participating in this cause. This will aligns with the corporate strategy of Anti Tobacco Society that is to save the humanity by making aware the people from dangerous harm of tobacco addiction.

References

Fisher, B. (2011). Internship Testimonials. Retrieved from http://www.iuk.edu: http://www.iuk.edu/admin-services/career-services/testimonials.shtml

Feedback

Good job on your post! I am so glad you mentioned social medial! FaceBook has drawn a lot of attention to itself over the last few years, and especially here recently with the new Messenger App, concerning their advertising and data research techniques. According to FaceBook (2012), advertisers petition the company to display their advertisements to audiences based on the demographic factors, such as location, age, gender, education, work history, and chosen interests. When FaceBook does this on behalf of the advertisers, they do it anonymously in ways that the advertisers never actually know or see the individual pages that the advertisements appear on (FaceBook, 2012). Advertisers and Facebook have also taken advertising a step forward in consumer engagement by incorporating social context into the advertisements by displaying their add next to a friend’s name when they like a particular advertisement (FaceBook, 2012). As long as the research data is collected anonymously, it could be considered legitimate research, because the data comes directly from the individual FaceBook profiles. There is also little space for researcher error because, again, the data is obtained directly from the individual profile settings.

Some could argue that advertising on FaceBook could violate user privacy rights (Klaassen, 2007). However, the collection of consumer research data is not different that those of other companies that collect data directly from their company web-sites that monitor the purchases and items viewed by the consumers. The only difference between the two different types is that FaceBook serves as the data pool. FaceBook is free to the everyday consumer. A common theme in business proclaims that nothing is really free, someone has to get paid somewhere. Advertising is how most individuals obtain free items. For example, the free Yahoo e-mail accounts are sold by yahoo to companies for advertisement and data collection purposes (Yahoo, 2012). The difference between FaceBook and Yahoo is that Yahoo sells the demographic data as well as the e-mail address, while FaceBook sells the demographic data and will display an ad only if a friend views the advertisement (FaceBook, 2012; Yahoo, 2012).

There are potentially negative outcomes to extreme advertisements on FaceBook. According to Shields (2007), there is no definite answer to the reception of the number of advertisements placed on their FaceBook pages. It stands to reason that FaceBook members will become overloaded with advertisements, similar to e-mail spam, and discontinue their presence on FaceBook. Information overload is another negative outcome from increased advertising on FaceBook. When companies provide too much information to the consumers they become overloaded (Carlson & White, 2008; Park & Lee, 2008; Walsh & Mitchell, 2010). A common result of information overload can decrease consumer response rates once their input capacity has been exceeded (Chen, Shang, & Kao, 2009).

Even with the latest updates in advertising on FaceBook, it is still difficult to data mine the site without legal implications (Anthony, 2010). FaceBook has had major issues with concerns to their privacy settings. Google is another reason that FaceBook has made it difficult to data mine. FaceBook has worked to prevent the experts at Google from crawling into their system and using the data for their own product advertisements and searches (Anthony, 2010). Even though there are some issues related to data mining from FaceBook, they appear to be attempting to protect their consumers privacy to the best of their ability. FaceBook is now a publicly traded company and the investors want a return on their money. Data mining and advertisements is the venue that investors and stakeholders will receive a return on their investment.

How do you think these ethical issues regarding social media marketing should be addressed when businesses are trying to decide of they want to include social media within their integrated marketing communication plan? Do you think that a business is able to really grow without a presence on social media in today's society?

What do you think of the new Anti-Smoking ads that have been surfacing?  The ads where individuals are paying for their tobacco products with their looks by pulling out their teeth, and peeling off their skin.  Do you think that these new ads are a good way to reach the younger generation.  In a society where looks and image have become so important, do you think that advertisers should be focusing on looks or health later down the road.  Many people will say that smoking will age them, but they don't care because we all get old sometime.  Should the Anti Smoking ads focus on looks or overall health when trying to create a call to action?

References

Anthony, P. (2010, October 24). How to Datamine FaceBook. Retrieved from WebDistortion: http://www.webdistortion.com/2010/10/24/datamine-facebook/

Carlson, B. D., & White, M. A. (2008, Fall). Enhancing stimulus integration in a consumer information procesing system: a theoretical foundation. Marketing Management Journal, 18 (2), 154-167. Retrieved from: www.mmaglobal.org/publications/marketingmanagementjournal.html.

Chen, Y.-C., Shang, R.-A., & Kao, C.-Y. (2009). The effects of information overload on consumers' subjective state towards buying decision in the internet shopping environments. Electronic Commerce Research Applications, 44 (6), 48-58. Doi 10.1016/j.elerap.2008.09.001.

FaceBook. (2012). Advertising. Retrieved from FaceBook: http://newsroom.fb.com/content/default.aspx?NewsAreaId=139

Klaassen, A. (2007). Real revolution isn't Facebook's ad plan. Advertising Age, 78(45), 61-64. Retrieved from www.adage.com/.

Park, D.-H., & Lee, J. (2008, December). eWOM overload and its effect on consumer behavioral intention depending on consumer involvement. Electronic Commerce Reserach and Applications, 7 (4), 386-398. Doi 10.1016/j.elerap.2007.11.004.

Shields, M. (2007). Advertising to get more social. MediaWeek, 17(41), 4-5. Retreived from: www.mediaweek.co.uk/.

Walsh, G., & Mitchell, V.-W. (2010). The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction. European Journal of Marketing, 44 (6), 838-859. Doi 10.1108/03090561011032739.

Yahoo. (2012). Yahoo Terms of Service. Retrieved from Yahoo: http://info.yahoo.com/legal/us/yahoo/utos/utos-173.html