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isys1186-2081-lect1-1450.pptxThe Global Network ISYS1186/2081
Course Background
Course Details
Course Name:
The Global Network
Course Code:
ISYS1186 (Postgraduate offering)
ISYS2081 (Undergraduate offering)
Credit Points:
12
Contact Details
Dr Huan Vo-Tran (Course Coordinator of F2F and Online Offering)
Email: huan.vo-tran@ rmit.edu.au
Phone: +61 3 9925 1699
Location: Building 80, Level 9, Office 48
Availability: via appointment
Laki Sideris
Email: laki.sideris@ rmit.edu.au
Phone: + 61 3 9925 8240
Availability: via appointment
Assessment
Total of two assessment tasks for the course.
Each worth 50%
Assignment Guide can be found on Blackboard under “Assessment Submission”
All assessment items must be submitted through Blackboard
Any extensions must be formally submitted using the correct forms as per RMIT policy.
All assessment items must be placed onto Turnitin for the detection of plagiarism.
All emails to be should have the course code in the header: ISYS1186 or ISYS2081.
The Global Network
The ‘spaces’ that this course will touch upon ....
The ‘wired web’ / Internet
Mobile web / mobile business
Social media / mobility
And other emerging communication technologies
The Global Network …
The course deliberately aims to be exploratory in nature
The primary questions
How will the changing network / mobility / social communication impact on your future work?
We will explore, debate and have fun looking at current and emerging trends
The Global Network ...
Wired web...
While initially a distributed computer infrastructure
Content quickly became a focus of WWW
The Global Network ...
Mobile communication
Initially established as a voice carrier
Focus was on
Technology
Different carriers
Standards
Devices
Content was secondary
Changes in network speed / devices / applications
See a shift towards
Mobile content
Mobile service
The Global Network ...
Social media / mobility
Mobile phone access to social spaces
Ad hoc mobile networking
Location aware / social tracking
Social media marketing
Social media training
Learning networks
The Global Network ...
What does this mean for:
Business?
Advertising
Customer contact
Service access and delivery
Broader society?
Location aware
Privacy
Social network / influence
Information access?
Portable information access
Screen design
Remote clients
E and M-business frameworks
Aims
Provide initial background on business concepts and models associated with electronic and mobile applications
Use this as a starting framework for ongoing focus associated with global communication developments
Electronic Commerce
Back to basics !
Language of electronic business…
E-business jargon
B2B:
Business to Business. Supply chain interoperability
B2C:
Business to Consumer. Main popular focus of e-commerce development
B2B2C:
Business to Business to Consumer: product/service is on-sold to the customer by a third part eg: travel agents selling airline bookings to a customer
E-business jargon …
G2B:
Government to Business. Government online initiatives for business
G2C:
Government to Citizen. Government online initiatives for whole of government
G2G:
Government to Government. Government interoperability
E-business jargon …
C-commerce:
collaborative commerce. Businesses along the supply chain collaborate – eg: sharing inventory information – electronically
C2C:
Consumer to Consumer
Peer to peer networking
Consumer to consumer sales
Content to Consumer. A publishing focus
E-business jargon …
Intra-business commerce:
EC functionality is used internally to the organisation – e.g. departmental fund transfers
e-business models
A number of e-business strategies have been in play…
Virtual storefront
Online direct marketing
what many think of when considering e-commerce services
Digital product catalogue
‘shopping cart’ functionality
Either
Single ‘store’ or company (e-shop)
Aggregated number of shops (e-mall)
Subscription model
Used for ongoing access to product or content
Subscription provides ongoing access to a virtual service (online database, magazine, software upgrades)
Access controlled through password, IP authentication
Advertising model
The original e-commerce model?
Digital version of traditional advertising revenue generation
Seen extensively on search sites
Now providing targeted advertising, whereby the search terms entered are correlated with the indexing of advertising, so relevant banner adds are displayed
New modes of advertising –
Imbedded within video – e.g. new sites
Imbedded within social media – Facebook advertising
Auction model
One buyer – one seller
Uses negotiation – bartering – bargaining
One seller – many buyers
‘traditional auction model’
Bidding process by buyers
One buyer – many sellers
‘Reverse auction’
Bidding process by sellers
Buyer gets lowest price
Best price model
Name your own price
Customer decides on how much to pay and intermediary tries to match a provider
Find the best price
Intermediary tries to locate best price for a customer
Hotwire.com
Shopping bots – automate this process
Group buying / e-co-op / consortia
Co-operative purchases
Allows small organisations / individuals to form together for a ‘bulk’ purchase and thus claim any associated discounts
Onlinechoice.com – group purchase of insurance, internet access and other services
Academic library consortia purchases – allows collective purchase of digital resources
Service model
Provision of service (as against commercial transaction) through the electronic environment
Product support
Virtual product updates (i.e. software updates)
Information/consultation
So how many people use the Internet?
Source: http://www.internetlivestats.com/internet-users/
Another view…
Source: http://www.internetlivestats.com/internet-users/
List of Countries by Internet Usage (2014)
Source: http://www.internetlivestats.com/internet-users/
Breakdown by region
Source: http://www.internetlivestats.com/internet-users/
Internet Users
According to Internet Live Stats:
In 2014, nearly 75% (2.1 billion) of all users in the world live in the top 20 countries.
The remaining 25% (0.7 billion) is distributed among the other 178 countries, each representing less than 1% of total users.
China (642 million in 2014) represents nearly 22% of the total.
Interestingly, amongst the top 20 countries India has the lowest penetration rates 19% but the highest yearly growth rate.
So what does does this all mean?
What does it mean for electronic/mobile commerce?
The Internet from a language perspective
Source: W3Techs http://w3techs.com/technologies/overview/content_language/all
E-Commerce (B2C) Predictions
According to eMarketer’s forecast, global B2C sales will hit $1.5 Trillion this year.
Driven by growth in emerging markets
The Asia-Pacific region will leapfrog North America to become the world’s largest e-commerce market
Source: http://www.emarketer.com/Article/Global-B2C-Ecommerce-Sales-Hit-15-Trillion-This-Year-Driven-by-Growth-Emerging-Markets/1010575
Mobile business
M-Drivers
Technology changes
Network changes 4G and beyond…
IP based services
Device integration
Economic drivers
Payment plan competition
Service providers
Content developed for mobile access
Mobile ‘front door’ to internet based resources
Increasing contact with customers
Mobile workforce
CRM
Remote services
Improve Business Operations
“Information quality” - increase the accuracy and updating efficiency of business data
“Cost saving” - reduce costs in long term IT investment, upgrading and maintenance
“Operational efficiency” - make business function/process quicker or more cost-efficient
“Safety” – improve on safe work environment
e.g.: tracking of patients and mobile patient information in hospitals
Improve Service Delivery
Mobile access to information required for service delivery
Increase access to information resources – from anywhere
Provide real time access to inventory, orders and so on
Provides service at the point of the customer
Electronic / mobile ordering within restaurants
Location aware models
Ability to tailor services based on location
Accommodation, restaurants other services
Specific listings based on the location of the phone / user
Information services sent to location
Within a factory floor
Within a cultural location – i.e. Museum
Tracking services
Location of trucks in delivery cycle
iPhone apps
Marketing Business Model
Personalised or targeted advertising
Advertisements sent to the mobile device when within locality of shop
Possibly offering discount voucher
Combining sets of data
e.g.: GPS with petrol station information for car navigation applications
Initially wired Internet website and then mobile follow-up or updating
Issues emerging regarding privacy and spamming
Service based business models
Business models do not need to foster financial return
Improved communications
Public Information services (eg Government information)
Product promotion
However – development must still meet core business objectives
Deloitte research report
Source: MOBILE NATION: The economic and social impacts of mobile technology, 2013 Deloitte Access Economics
Argue that the industry is no longer a simple supply chain of technology
But an ecosystem of technology and content
Deloitte research report …
Mobile as a platform
Previous mobile devices were an ‘add on’
Increasingly mobile devices are the platform for internet, cloud, social media, data access
Deloitte research report …
Mobile is also changing business operations.
The trend towards bring your own device (BYOD) is an opportunity to build engagement with employees, and possibly achieve greater retention and loyalty.
Increased communications and applications can mean better use of down time, and present administrative and organisational opportunities. Machine to machine technologies have the potential to transform capital use.
Deloitte research report …
For individuals, mobile devices are not just for communication. They offer rich digital experiences on the go. Photos, music, games, location-based services, maps, the internet and the millions of features offered by apps can all fit in your pocket.
There are mixed effects of mobile phones on work-life balance. The shift to data-enabled devices makes it even easier for employees to work from home without being tied to the office desk. Previous research has found mobile phones a positive for work life balance. Of course, some consider that increased mobility facilitates more work at home and can make people feel “always on” and affect the quality of leisure time.
On a national level, mobile devices are changing the nature of the media: with the ease of capturing and distributing user-generated content allowing every individual to become a broadcaster. Crowd-sourced ‘on the spot’ reporting has been used for everything from traffic updates to monitoring bushfires.
Deloitte research report …
While accounting for almost half of internet subscriptions, mobile technologies only account for 7% of total data downloaded (ABS 8153.0).
This indicates that mobile broadband is still viewed by many as a complementary technology.
So while many are taking advantage of the ability to use mobile broadband while on the move, fixed broadband services – which still provide higher average speeds – remain the main internet connection used.
Deloitte research report …
Deloitte research report …
Productivity
So what are some of the mobile trends in retail?
According to Bowerman, VP of marketing at Sourcebits (a global leader in mobile strategy, app design and development), the top 5 mobile trends in retail are:
In-store location awareness
i.e. figuring out where you are in-store and make use of the GPS function to locate the desired item (see iBeacons adopted by Macy’s and Wallmart).
Brand experiences as apps
Selling the brand not just an item. i.e. Oakley Surf Report creating an app that provides weather conditions and tide information.
Create loyalty with rewards
Saving money via redemptions and coupons – see coffee store in B80.
Context awareness
Just like physical stores, context awareness i.e. if it is raining, then umbrellas and jumpers come to front
In-store innovations
i.e. scanning your own grocery items as you shop and pay for it. Then verified by an attendant as you leave.
Services
Text a Librarian
http://www.textalibrarian.com/
Mobile healthcare
Medical information to tablet/mobile devices
Mobile medical texts
RFID tracking of patients
Mobile ‘orders’
Mobile devices used for sales / ordering processes
Mobile POS (Point of Sale) devices
The ‘roving ‘ librarian
