Customer Relationship Management

Assignment Components

Proficient

Maximum Points

Describe the company you selected, the industry in which it operates, and the characteristics of the new product.

The description is specific and clear.

20

Research at least seven peer-reviewed articles related to marketing newly developed products or services. Analyze the critical factors related to the development of new products or services and their relation to the marketing strategy.

The relation between critical factors related to the development of new products or services and their relation to the marketing strategy is thoroughly analyzed and supported by the literature.

80

Prioritize the importance of each factor and select two or three that have been discussed in this course, which could have the highest impact on the success of the new product (e.g., developing product features, service offerings, pricing, promotion, distribution, etc.).

Factors are prioritized and the importance of those selected is based on the specific product/market situation and the research reviewed.

60

Evaluate the relevance of principles related to behavioral economics, Big data, and social media in a marketing campaign for the selected product.

The relevance of each concept to a marketing campaign for the selected product is thoroughly considered and justified.

32

Recommend best approaches for a successful marketing campaign for the product you chose.

Solutions identified are comprehensive, clear, and justified by academic sources.

80

Writing Standards

Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources (i.e., APA); and display accurate spelling, grammar, and punctuation.

Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; and displayed accurate spelling, grammar, and punctuation.

28

Total:

300