Literature Review

Grading Criteria

Proficient

Maximum Points

Choose two competing products that are sold in local, national, and global markets.

Products chosen represent a variety of markets, including local, national, and international.

4

Evaluate what effects growth, going global, and supply chain have on distribution strategies.

The evaluation of the effects of growth, going global, and supply chain is specific, accurate, and complete.

12

Assess the effects of market shifts and declines on channel strategies.

Assessment is clear, accurate, and in depth. Statements are based on the literature. Several examples are given.

12

Analyze and assess how a company could obtain leverage within the channel and value chain to maximize efficiencies in the market. Identify any potential negative aspects of leverage as well.

Analysis is thorough, accurate, and complete. The effect of these terms on marketing management is supported by relevant research.

12

Critically examine the strategic elements and organizational environment of marketing decisions for the products you chose.

Examination of strategic elements and organizational environment is clear, specific, and accurate. Suggestions are included to improve the strategic elements and organizational environment for these products.

12

Writing Standards

Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources (i.e., APA); and display accurate spelling, grammar, and punctuation.

Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; and displayed accurate spelling, grammar, and punctuation.

8

Total:

60