responses 1 marketing for Baber Makayla

Small and marketing

Keith Ewers

8/27/2014 8:32:03 PM

Hello Everyone,

1.      Small uses a marketing concept very different from his competitors.  They are all trying to make things cheaper and by machine, while Small tries to make as much as he can by hand and out of higher quality materials.  Small also has to educate his customers as to the reasons why they are paying more for his product over the competition.

2.      The four marketing management philosophies are production, sales, market, and societal.  Production is limited to the amount a producer can make.  Sales deals in high volume of sales, leading to a higher profit margin.  Market gives the customer what they need and want. Societal is a lot like market, but the producer adds the societal well-being aspect into the equation (Lamb, Hair, & McDaniel, 2014).

3.      Small is using the societal approach.  He even went as far as promoting the company on the basis that he is helping the environment along with making great clothes.  He is giving the customers what they want and need while helping out the environment, too.

4.      There are a lot of ways the Geoffrey B. Small Company could use social media to promote the marketing management philosophy the company uses.  He could advertise his clothing on social media sites while also telling the people how his company helps the environment.  The company could also set up social media accounts for people to follow and give ideas on how the company could improve the clothing.  This would help the company improve the clothes and give each customer exactly what that customer wants. 

References

Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). MKTG7. Mason, OH: Cengage.

Let me know,

Keith Ewers

Geoffrey B. Small

Valerie Bowman

8/30/2014 6:37:26 AM

Hello class and professor-

Geoffrey B. Small actively implements the marketing which is a simple and intuitively appealing philosophy which articulates a market orientation. (Lamb, 2014). His organization focuses on what the customers want and need, which are long lasting products that are not machine made, they are personal. They achieve long-term goals legally and responsibility by following labor laws and not gouging prices. The company integrates all of their activities to satisfy what the customer wants. They are involved in the community and they listen to their customers.

There are four marketing management philosophies. A production orientation philosophy focuses on the internal capabilities of the firm instead of focusing on the needs of the marketplace. (Lamb, 2014). The sales orientation is based on the idea that people will buy more goods or services if sales techniques are aggressive and higher profits will be earned from these high sales. (Lamb, 2014).

The marketing concept states that the social and economic justification for an organization’s existence is the satisfaction of customer wants and needs while meeting organizational objectives. (Lamb, 2014)  This is much different from the sales orientation because it is not aggressive but supplies what is needed for the customer and that will increase sales.

The societal marketing orientation extends the marketing concept by acknowledging that some products that customers want may not really be in their best interests or in the best interests of society as a whole. (Lamb, 2014). The products are less toxic, more durable, contain recycled or reusable materials. This is much better than the production orientation which only focuses on the business and not what is best for society.

Geoffrey B. Small’s company uses the societal marketing orientation. The Geoffrey B. Small company can use social media to demonstrate their commitment to the marketing management philosophy they employ by posting how they are helping the customer’s purchases more durable goods that are worth the money. Social media can be a very good place to post customers reviews and get great customer input.          

Thanks

Val

References

Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). MKTG7. Mason, OH: Cengage.

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