BUSN 319

Course name

Table of Contents 1.0 Executive Summary 3 2.0 Product and Company Summary 4 3.0 Strategic Focus and Plan 4 3.1. Mission Statement 4 3.2. Marketing Goals 4 3.3. Sustainable Competitive Advantage 4 4.0 Situation Analysis 4 4.1. SWOT Analysis 4 4.2. Industry Analysis 5 4.3. Competitor Analysis 5 4.4. Company Analysis 5 4.5. Customer Analysis 5 5.0 Market-Product Focus 5 5.1. Marketing and Product Objectives 5 5.2. Target Markets 5 5.3. Points of Difference 5 5.4. Positioning 5 6.0 Marketing Program 5 7.0 Financial Data and Projections 6 8.0 Organizational Structure 6 9.0 Implementation 6 10.0 Evaluation and Control 6

[This is required for this assignment and represents 10% of this assignments’ grade.]

1.1.1. Financial Goals

Goal 1

Goal 2

Goal 3

1.1.2. Non-Financial Goals

Goal 1

Goal 2

Goal 3

Strengths

Weaknesses

Opportunities

Threats

Product Strategy

Price Strategy

Breakeven Analysis

Promotion Strategy

Place (Distribution) Strategy

Past Sales Revenue

Five Year Projections