500 word reflection writing and a bit of research

Task 1: Career Options Worksheet

This task is designed to assist you to explore possible career outcomes from your degree. You will find the relevant resources to enable you to complete the worksheet on Learning@Griffith.

Marketing

Name of major that you have selected:

List five (5) industries that employ graduates from this major: [*Note: The term ‘industry’ refers to the broad field e.g. mining, financial, advertising sectors. Students choosing Real Estate & Property Dev’t major may list one industry only]

Industries that employ graduates from this major

1.

2.

3.

4.

5.

List five (5) organisations that employ graduates from this major. [*Note: The term “organisation” refers to the name of an actual company or government department, such as the ANZ Bank or Department of State Development].

Organisations that employ graduates from this major

1.

2.

3.

4.

5.

List one (1) web site where you may find job vacancies for this major: [*For example http://www.bandt.com.au/Classifieds.asp - B&T Advertising & Marketing vacancies]

Vacancy website:

1.

List three (3) job titles for graduates from this major: [*Note: The job title refers to the name of the position you would occupy e.g. “Graduate Marketing Officer” or “Assistant Events Coordinator”]

Job titles for graduates from this major

1. Graduate Marketing Officer

2.

3.

List five (5) duties that a graduate from this major may perform in his/her day-to-day work: [*Note: Duties are on the job tasks such as: “Undertake research in the field of…” or “Liaise with stakeholders in relation to…”]

Duties a graduate from this major may perform

1. undertake marketing audits to monitor sales performance

2. develop plans for advertising, sales promotion, public relations, personal selling and sales management

3. make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing

4. manage distribution channels such as shops and wholesalers

5. identify and analyse an organisation's strengths and weaknesses, and respond to opportunities and threats in the marketing environment

List five (5) skills or attributes that employers might be seeking (apart from a degree) in graduates from this major: [* Note: Skills or attributes are required in order to perform the duties as described above e.g. “Well developed analytical skills “ may be required in order to conduct the duty of research; “Excellent communication skills” may be required in order to liaise with stakeholders].

Skills or attributes required of a graduate in this major.

1. able to analyze and interpret information

2. creativity

3. very good communication skills

4. good organizational skills

5. able to work independently or as part of a team

Task 2: Field Research (Workplace Interview) Report Sheet

Option (a)

Date of interview : ________________________

Option (a) or (b):

Name of person you interviewed/listened to:

___Bree Kloda___________________________________________________________

Position: Marketing Manager

Organisation: Gold Coast Airport

For Option (a) only, please provide the following contact details for your interviewee.

Ph:

Email address:

Workplace Reflection

Record reflection here ….