International Marketing REPORT

Unsatisfactory

Satisfactory

Good

Very good

Excellent

A. Presentation

· Sources of information & data are referenced according to accepted academic convention

Significant majority of sources, including the most important, are not referenced, or not referenced in accordance to accepted international academic convention

Most important sources are referenced, but a majority of other sources are not referenced or not referenced according to accepted international academic convention

All important sources are referenced, but a large number of other sources are not referenced or not referenced according to accepted international academic convention

All important sources are referenced & only a small number of other sources are not referenced, or not referenced according to accepted international academic convention

All sources are referenced according to accepted international academic convention

· Grammar & spelling

Contains numerous spelling &/or grammatical errors that pose an insurmountable challenge for the reader

Numerous spelling &/or grammatical mistakes of consequence, but they do not pose an insurmountable challenge for the reader

Some obvious but inconsequential spelling &/or grammatical mistakes

Minor spelling &/or grammatical mistakes

No spelling &/or grammatical mistake

B. Research

· Concepts/theories & ideas have been identified & explained or interpreted

Fails to identify key concepts & ideas, or if identified, are explained or interpreted incorrectly

Demonstrates no serious reading of any of the literature

Not all key concepts & ideas are identified and are not always explained or interpreted correctly

Demonstrates limited reading of the literature beyond given references

Key concepts & ideas are identified, & explained or interpreted correctly but superficially

Demonstrates obvious effort to read beyond given references

Key concepts & ideas are identified. Explanations or interpretations of them demonstrate solid understanding

Demonstrates serious engagement of material from a broad variety of sources

Key concepts & ideas are identified. Explanations or interpretations demonstrate sophisticated understanding

Demonstrates serious engagement with challenging material from an extensive variety of sources

Depth & width of research (including empirical research, if required)

Demonstrates no meaningful effort to gather empirical data from a variety of sources (domestic/international, print/electronic, etc.)

- Demonstrates minor effort to gather empirical data from a variety of sources

Demonstrates some serious effort to gather empirical data from a variety of sources

Demonstrates a solid effort to gather empirical data from a broad variety of sources

Demonstrates exceptional & enterprising effort to gather empirical data from an extensive variety of sources, especially those that are not obvious

C. Analysis & Synthesis

· Clear & precise introduction & conclusion (executive summary for report-style), which includes, if required, recommendation

Introduction fails to define, & set parameters for, assignment question

Conclusion neither summarises the arguments nor provides an answer to the assignment question

Introduction weakly defines, & fails to set parameters for question

Conclusion is minimal summary of the arguments & provides a weak response to the question

Introduction defines assignment question clearly, but parameters are imprecise

Conclusion adequately summarises the arguments & provides a clear but imprecise response to the question

Introduction defines & sets parameters clearly & precisely but is perfunctorily

Conclusion is a solid summary of the arguments & provides clear & precise response

Introduction defines & sets parameters clearly & precisely

Conclusion is an excellent summary of the arguments & provides an exceptionally clear & precise response

· Integration of theory (ideas), data (evidence) & conclusion & recommendation, where appropriate

No attempt is made to integrate theory & evidence to produce an argument to answer assignment question or provide recommendation

Some attempt is made to integrate theory/ideas & evidence to produce an argument

Demonstrates pedestrian competency in integrating theory/ideas & evidence to produce an argument

Solid, but not necessarily creative integration of theory/ideas & evidence to produce a convincing argument

Exceptional & creative integration of theory/ideas & evidence to produce a highly convincing argument

· Use of diagrams, charts & other illustrations

Diagrams, charts & other illustrations are poor quality, with numerous significant errors

Diagrams, charts & other illustrations contain only a few significant errors

Diagrams, charts & other illustrations are largely free of errors & deductions are made from them to support analyses

Diagrams, charts & other illustrations are completely free of errors & correct deductions are made from them to support analyses

Diagrams, charts & other illustrations are professionally presented & insightful deductions from them are expertly interwoven into the text to support analyses