International Marketing REPORT

2023IBA International Marketing Business Report (50%)

Due Week 14, Monday 5pm, 03/11/14 – Online Submission via SafeAssign

(Please attach this sheet to the front of your Report)

IMPORTANT:

Please review the Assessment Briefing Paper – 2023IBA Task Brief document thoroughly before commencing your report. Submission to SafeAssign is mandatory for this task.

(please tick each box)

· As per the course outline, I have checked this report using the Safe Assign draft copy

· and submitted the final copy for scanning through SafeAssign

Name ……………………………. Student No. ….……………….. Word Count…..….….

Marking Criteria	Mark
International Market Research Report Analysis & Synthesis (20 marks) · Introduction · Clear ideas, effectively communicated · Effective & accurate analysis of appropriate resources · Integration of report ideas; linkage of ideas to business issue & solutions · Market Segment and Target market profile and justification
Promotional Concept & Distribution Strategy Persuasiveness (20 marks) · Report contextualised to the specific audience · Clearly articulated ‘value added’ aspect through information provided · Tailoring both amount of information & style · Recommendations very clear & feasible for implementation
Report Presentation: Writing Style (10 marks) · Clear & precise Executive Summary & includes key recommendations · Flow of information & concepts are clearly articulated · Professional appearance – including spacing, diagrams, lists & reference list. Please note use in-text references, Harvard or APA style · Has followed the BRW tool format as instructed · Under / over word limit – 2500 words
MINUS: Late penalty (Report received after 5pm 03/11/14)
Total Mark	/50

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