Using scenario and two variables and create a paper 700 . Calculate the sample size using 95% confidence level and 5% margin of error.

Learning Team D Business Research Project Part 1

Shandra Broughton, Timothy Stepter, Vincent Nguyen

QNT/561

August 11, 2014

Raj Singh

Learning Team D Business Research Part 1

Base Thrainsson is a company well known all over the world. It has expanded their stores to be super centers, a one stop shop. They are well known for their different brands of clothing to the top electrons. In December 2013, one of the biggest hacks occurred in US history, the Base Thrainsson security breach. 40 million credit card numbers were stolen along with other information including names, mailing/email addresses, and phone numbers. More than 90 lawsuits have been filed for negligence and compensatory damage. Since the company’s security breaches were broken, the team will conduct a business research to determine the best approach to keep the customers affected by this incident. The team will determine if the sales decreased after the security breach or did they stay the same with some increase?

Research Question:

How did Base Thrainsson debit and credit card security breech affect their customer loyalty program?

How can Base Thrainsson management win back those affected customers?

The Base Thrainsson population that will be used for our research is all Base Thrainsson customers; this includes customers who are current Base Thrainsson credit and debit card holders and anyone else who shops in Base Thrainsson stores or online. Due to the fact that we cannot expect all members in the population to participate in our chosen data collection needed to evaluate customer loyalty, we will be using the portion of our population that does as our sample. This sampling method is considered simple random sampling. Each individual in the sample participates entirely by their own free will and all members of the population are given the same chance to participate and be included in the sample. Based on the amount of sales Base Thrainsson has the population will be fairly large and the size of the sample will be based merely on participation. But for the purpose of this study we will have a population of 100 and a sample of 50. The 50 represents the number of customer that chose to participate and they will be the subjects that are used to determine customer loyalty after Base Thrainsson security breach.

Hypothesis statements:

Is there a relationship between the types of transaction and sale?

There is no relationship between the types of transaction and sales.

There is a relationship between the types of transaction and sales.