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BA 301 E.-Commerce Kelly e. Keough Fall 2014

E-Commerce Business Plan: 10 Key Elements of an E-Commerce BusinesS Model Outline Assignment

Directions: This assignment intends for you to write-a business plan based on an outline ora bUsiness model. Remember that a business model is a set of planned activities designed to result in a profit in the marketplace. A business plan is a document that describes a firm's business model.

For each of the Paragraph Outline Headings in your business plan below. write a clear description of one or two short paragraphs. As a guideline, refer to the F-Commerce Business Model PDF I will email you to help craft each of your paragraphs for the outline. Each Paragraph Heading area is worth 10 points a piece for a total of 100 points.

1. Branding - what is the name and website of your company? And what. type of e-commerce company is it: B2B, B2C, 0213, C2C. Mobile or App?

2.Backstory - what is your story? And how does this back-story make your customers want to "buy into you"?

3. Product - describe your product as a solution to a problem.

4.Value proposition - why should the customer buy from you? J

5. Revenue model - how will you earn money?

6. Market opportunity - what market space do you intend to serve, and what is its-size?

7. Competitive environment - who else occupies your intended market space

8. Competitive advantage - what special advantages does your tint bring to the market space?

9: Organizational development - what types of organizational structures within the lint arc necessary to carry out the business plan?

10.Management team - what kinds of experiences and backgrounds are important for the company's leaders to have?

E-Commerce

Business Model Outline Checklist

Directions: Using the checklist below, craft your paragraphs (one or two) for each heading. If you have two paragraphs fix certain sections, it will help you in gaining all I 0 points for each paragraph. If you only have one paragraph, you must structure all parts of the paragraph with adequate sentencs-that contain effective description. Your paper must be typed, and single-spaced, except for the Header of each paragraph. After the Paragraph Header. skip a space.

Use a 12 Times New Roman font. Make sure you have a Name Header aligned in the upper left, and a hide centered on your paper. If the paper is not formatted correctly, you will lose 5 points-automatically.

Branding

(2 pts.) Heading — Bolded, aligned left, double-spaced

(2 pts.) topic sentence — Addresses the main topic in heading

(2 pts_.) General ideas and concepts or specific examples — Introduction

(2 pts.) Specific examples with explanations – Describes in detail

(2 pts:) Conclusion sentence - Recaps the main idea of topic

Backstory

(2 pts.) Heading - Bolded, aligned left, double-spaced

(2 pts) Topic sentence - Addresses the main topic in heading

(2 pts,) General ideas and concepts or specific examples – Introduction

(2 pts,) Specific examples with explanations - Describes in detail (

2 pts.) Conclusion sentence - Recaps the main idea of topic

Product

(2 pt.) Heading - Bolded Aligned Left ,Double spaced

(2 pt.) Topic sentence- Addresses the main topic in heading

(2 pts.) General ideas and concepts or specific examples – Introduction