peer review on a proposal

Business Proposal

Andrea Walker

ECO/561

07/07/2014

University of Phoenix

Business Proposal

Economic Outlook

The United States has enjoyed more than three years of modest uninterrupted economic growth since the end of the recession, with a promising improvement to select industries, including the housing market. While others are slowly returning to work, the unemployment rate for American's ages 16-24 stands at 16.2%. Additionally, the unemployment rate remains at an elevated 11.1% for those aged 25 and above with less than a high school diploma. In Jacksonville, FL professional services make up 8.12% of the employment and total revenue of $5,926,891,364. Retail trade is making at total revenue of 58,910,840,693 and percent of employment at 13.38%. The economic outlook for my internet management is looking outstanding. Everything is the current internet based and is plat formed on website.

Market Structure

Not every Web design firm chooses the same target market. Our target market depends on our skills, experience and the number of people in our business. We as designer's dream of targeting large businesses with big goals. We must choose a target market that fits our abilities, finances and needs. We must look for a niche, but most of all look at what potential customers want. The market we need to look at is our potential market, not the actual market served, the one that's limited to our existing customers based. We are targeting a market that is much wider than just the people we are already in reach with. It's the people we might someday reach, or people we could reach, that we need to be concerned about.

Our current market structure we have divided into segments. Segmentation helps us target specific people with specific messages and helps you focus on user needs. Our Company markets by group, education and occupation. We target groups because some non-profits groups for example Pop-Warner, PAL (Police Athlete League).We also market to Public, Charter and Private Schools. We target companies by occupation. We tend to do real estate and marketing companies. The size of the market continues to grow and go broader. Our market has open wider to more women and minority from small business. The small business world continues to grow. The more banks continue to give new entrepreneurs a chance. The more the need for website communication will need. In Jacksonville, FL the market is booming with new construction for the commercial industry. “Due to its convenient location, mild climate, reasonable cost of living, high quality of life and a business-friendly government, Jacksonville is a popular location for corporate expansions and relocations. Its status as an intermodal transportation hub is another incentive, and the city is also a leading distribution center, with a transportation network embracing port and air cargo facilities, rail and trucking routes (City of Jacksonville Website).”

Elasticity of the Product

We make the evident point that the effect of technological progress on search costs is in principle a balance of- power problem. Enhancements in information technology could increase or decrease equilibrium search costs depending on how much the technology helps those who wish to lower search costs (e.g. search engines) and how much it helps those who wish to raise them (e.g. retailers).

We estimate that the own-price elasticity’s for intermediate- and high-quality websites are high. We suggest that these lower elasticity’s result from limits on what a marketing advertisement can do. While these elasticity’s are still big, they not so great as to make it unlikely that efficient businesses can maintain prices at a level that lets them cover their fixed costs. Our research recognized a limited number of companies with high pricing power. These businesses share the following traits: a culture dedicated to pricing, refined tools to quantify customer willingness to pay and customer price elasticity’s, and vigorous pricing processes.

We have a substantial opportunity to distinguish ourselves from contenders by learning how to generate, quantify, communicate and seizure customer value by applying customer value-based pricing strategies. Another of area concern is price realization that is, the process of translating list prices into money-making small prices. Numerous businesses lack the information systems, negotiation abilities, enticement schemes, controlling tools and sales personnel confidence leading to greater price realization.

References

Baye, Michael R. and John Morgan (2001): “Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets,” American Economic Review, forthcoming.