Make a power point on the Paul deen Scandal 2013

Scenario

You’re an intern at Company Y in its Corporate Communications/Public Relations Department. The head of your department understands the importance of training higher management on the need to communicate effectively and efficiently in response to a disaster or crisis. She has set up a retreat for all project managers, directors, VPs, and the CEO where she’ll expose them to the good and bad of corporate communications responses in the face of a massive problem/challenge.

Your Task

Your team will present on the communication responses to one of the corporate disasters listed below.

Specifically, you will do the following:

· Introduce the details of the problem/challenge/crisis you’ve been assigned. Make sure your audience understands what happened SPECIFICALLY (who, what, when where, why, and how).

· Explain, review, and evaluate the company’s “communication responses” to the situation (e.g., these can be company statements—oral or written, correspondence, published materials, TV commercials, online [web] responses, etc.). Be specific. If possible, show examples of the responses, good or bad.

· Conclude by listing three main “takeaways”–what is important for your audience to understand about the crisis response of the company you studied? What did the company do wrong or do right? What could they have done instead?

You must submit your presentation slides to your professor. For sections that meet 2 or 3 day-a-week, your presentation slides are due on the first day of Team Teaching presentations. You may NOT change your presentation slides after you submit them to your professor. Failure to submit your slides on time will affect your grade.

Remember:

Engage your audience. Present the story about the crisis in a compelling and relevant way—make your audience understand how important this information is to them as business leaders who may face a crisis situation in the future.

Your slides should follow presentation guidelines:

· No more than 12 slides

· The 6X6 rule – no more than 6 bullet points, no more than 6 words per bullet point

Research Sources

Your presentation must refer to crisis communications strategies outlined in the 2007 article, “Crisis Management and Communications” by W. Timothy Coombs (pdf uploaded to BlackBoard).

You must also use a minimum of 5 additional, different sources. You will cite a minimum of 6 sources in total (Coombs + 5 sources). You will have a “Sources Used/Cited” slide at the end of your PowerPoint, which will list your sources in APA style. NOTE: This one slide can use a smaller font than is recommended for presentation slides.

Your sources will be both—

· Primary:

Primary sources are original materials on which other research is based. They are from the time period involved and have not been interpreted or evaluated. For example: autobiographies, diaries, e-mail, interviews, letters, minutes, news film footage, official records, photographs, raw research data, speeches, etc.

· Secondary:

Secondary sources are accounts written after the fact with the benefit of hindsight. They interpret and evaluate primary sources. Secondary sources are not DIRECT evidence, but rather discuss the evidence. These can be articles (such as the Coombs article or “Reputation Warfare”) that give commentary on the topic.

Wikipedia: You may use Wikipedia to learn about your assigned crisis and find other sources (cited at the bottom of Wikipedia pages), but you may NOT use Wikipedia as one of your 5 sources. Use the cited sources and links on the Wikipedia pages to find appropriate sources for your presentation.