Need help with the analysis BP paper, JUST INTRO PARAGRAPH

Writing Assignment #4: BP’s Oil Spill Response

On April 20, 2010, an explosion occurred on BP’s Deepwater Horizon oil rig in the Gulf of Mexico, killing 11 people and injuring many others. The spill released high levels of oil into the Gulf, resulting in criticism from many around the world. BP created the “Gulf of Mexico Restoration” website to inform the public about its efforts to clean up the spill and restore public trust in the company. BP’s “Gulf of Mexico Restoration” website uses three strategies to try to repair its reputation: Comment by john: Talk about the physical effects and BP not taking responsibility

HOW – WHAT – WHY

omitting any information about the disaster in its response page to focus more on improving its reputation , Comment by john: NEED A NEW STRATEGY, TO VAGE

highlighting testimonials to show its dedication and national support by displaying interviews of citizens that live near the Gulf, Comment by john: INTERVIEWS?? WHATS THE KEY MESSAGE? TO VAGE

and using safer drilling practices to focus on BP’s accomplishments regarding future safety plans. Comment by john: Clear up on this a little

Works Cited

BP. (2012). Gulf of Mexico restoration. http://www.bp.com/sectionbodycopy.do?

categoryId=41&contentId=7067505

HERE IS AN EXAMPLE FOR EACH 3 STRATGIES. (DON’T USE) THANK YOU

Another strategy on the website consists of video testimonials from Gulf locals to authenticate BP’s restoration claims.