Personal Value Proposition/SWOT analysis Paper

Content Requirements:

· Follows assignment protocol:

· Complete the SWOT Worksheet with three to four detailed examples for each quadrant

· Write a concise one page that elaborates strengths in one paragraph, opportunities in another paragraph, and ends with a one paragraph Value Proposition that powerfully explains the value you bring to your chosen job.

· Turns in the “targeted” job ad with the SWOT assignment

· Uses well-chosen details, data, and specifics to PROVE your claim about your strengths, opportunities and value

· Powerfully persuades the audience: Builds a strong case for you as a valuable employee and member of a company’s team

· Your PVP sets a target, asserts your strengths for the position you want, and provides detailed evidence & accomplishments

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Structure and Logic:

· Paragraphs:

· Each paragraph has a single topic sentence that acts as a clear “road map” to the paragraph

· Evidence follows the road map and supports the claim/topic sentence

· Evidence is specific, detailed, and well chosen

· Logic is clear, demonstrating an interesting and powerful progression of ideas (without redundancy)

· Clear logical transitions (as needed)

· Assignment shows clear logical flow.

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Language:

· Language is economical, clear, precise, and professional and meets the following qualifications:

· Relies upon detailed, specific, concrete statements (free of abstract and vague statements)

· Free of discriminatory or biased language

· Free of weasel words such as “generally,” “some,” “various,” “very,” “basically”

· Free of informal, unprofessional, or overly conversational language

· Free of jargon and clichés

· Free of long-windedness, redundancies, and weak openings (“My point is that it is very important that people understand the importance of…”)

· Confident, positive, and professional tone (No use of “I believe” phrases)

· Limits use of passive voice

· Free of “There are” or “It is” constructions

· Free of unnecessarily complex verb tenses, convoluted constructions

· Sentences are energetic and varied.

· Free of grammar and usage errors, including:

· Pronoun disagreement

· Subject-verb disagreement

· Tense changes

· Comma errors

· Unparallel sentence structure

· Misuse of punctuation (e.g., apostrophes, quotation marks)

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