Marketing Assignment :Develop a Marketing Strategy

Week 7 Assignment: Develop a Marketing Strategy

Activity Description

Put yourself in the place of a marketing manager to make real marketing decisions. Select a real-life situation of a business that needs to rethink their marketing strategies and practices. In an initial proposal, map a proposed marketing strategy and plan for the business situation. You will need to define the current strategy and then define the new strategy that you recommend to replace the existing one. Also be sure to indicate why the new strategy is the recommendation.

Support your paper with at least one scholarly resource. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 3-5 pages not including title and reference pages

Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.